Launch Your Business initiative is an interactive platform focuses on the concept of innovation, and it focuses on introducing projects and launching them in the market, and supporting and enabling entrepreneurs through technology and effective tools to achieve growth and expansion so they can lead the future in the business world. LYB initiative was launched in its first year in 2014 by PBS company who’s specialized in launching entrepreneurial initiatives.
And in 2015, the initiative received the support of King Abdulaziz City for Science and Technology as a specialized initiative in the field of innovation for SMEs.