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Al- Riyadh shopping is rated nowadays as one of the most important shopping and entertainment events in the Kingdom of Saudi Arabia for its remarkable success in previous years in enhancing the domestic tourism motion in Al-Riyadh city, as it offers a wide range of activities that reflected the importance of festivals in promoting cities as a touristic destinations. The festival is an idiosyncratic model for the establishment and promotion of the concept of partnership between the public and private sectors, as it shortened the distance between tourism and economy to satisfy visitors and investors at the same time. The festival is also remarkable for its huge number of audience that exceeded 9 million visitors in the last year, according to the statistics, an increase of audience is expected in the years 1434 AH due to extra events that will take place as well as an attractive marketing offers and price cut deals.

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