Business & Money | Sunday 17 April, 2016 12:54 pm |

Danube Properties, a part of Danube Group, today announced that Atlas Foundations LLC hassecured Starz by Danube enabling works and pre- construction services contract, following a competitive tendering and contractor selection process.

The site survey and soil investigation has been completed with the final soil investigation reportsreceived. Furthermore, the traffic impact study is being carried out, while the consultants are working on the detailed design which will then be submitted to the authority.

Rizwan Sajan, Founder & Chairman, Danube Group asserted, “How do you handle the amount of dedication it takes to effectively stay on top of changes in your timelines? Well, first up- you got to start early, then make sure you work towards meeting those deadlines by adhering to the most stringent processes. We are hopeful that our continued association with Atlas Foundations will further our vision to deliver quality construction on time. We work towards keeping our investors well- informed on every stage of project development. The tendering process for main contractors is also underway and the contracts shall be announced soon.”

 

 

Starz by Danube, a Dh300 million development, will come up in Al Furjan neighborhood in Jebel Ali area of Dubai that is in close proximity to Dubai South, the Dh120 billion 140-square kilometer mixed-use development that will host Al Maktoum International Airport and the World Expo 2020. In a recent development, Danube confirmed that the Ritz Tower by Danube has been renamed as Starz Tower by Danube, effective immediately. The group confirms that everything remains the same except the name and their reinvigorated marketing efforts will now consistently represent the Starz Tower brand. The adoption of the new name coincides with 100% sell- out of the Starz Towers.

 

Atif Rahman, General Manager, Danube Properties said, “We had named our 5th project Ritz Tower by Danube after securing NOCs and approvals from all relevant authorities. Later it was realized that the name clashed with another registered trademark. Danube is a 23 years old extremely strong and trusted brand where we believe in maturing our own brand identity for each project; we have never had any intention of trade mark infringement and the fact that our entire project portfolio carries ‘By Danube’  as a postfix stand testimony to that. Upon being informed about the matter, we immediately decided to rename the project to Starz Tower By Danube given our long standing association with Bollywood stars. There were no legal proceedings whatsoever as we mutually and amicably decided to change the name.”

Starz project brings alive a unique concept of innovative space saving furniture to the fore whereby a part of the living room is converted into a bedroom hence turns a one- bedroom apartment into two-bedroom flat at night. Defying the market trends, Starz by Danube is already 100% sold out. Furthermore, the pioneering concept became hugely popular within a couple of weeks of its launch which ultimately led to closure on sales.

 

The Starz is Danube Properties fifth major project after Dreamz and the Glitz trio and takes the total value of the group’s real estate portfolio to Dh1.5 billion. Starz offers 446 apartments including 270 studios, 120 one-bedroom and 56 two-bedrooms with built-in modular kitchen, furniture and complete bathroom fittings by Milano- Danube’s Italian bath solutions.

The unwavering customer trust in the brand for over two decades has established Danube’s projects as the preferred choice across geographies. Danube’s first project Dreamz is well on schedule for deliverylater this year whereas other projects- Glitz 1, Glitz 2, Glitz 3 and Starz are all 4-5 months ahead of schedule.