Dubai Culture & Arts Authority (Dubai Culture), the Emirate's dedicated entity for culture, arts and heritage, has announced its participation in Arabian Travel Market 2017 (ATM) – the leading global platform for the Middle East inbound and outbound travel industry – as part of Dubai Tourism’s stand at the event. Now in its 24th year, the show will see the Authority shedding light on the Emirate’s cultural, artistic and heritage highlights from 24th to 27th April at Dubai World Trade Centre (DWTC), Hall 3, Stand ME3110.
Moza Suwaidan, Director Projects & Events at Dubai Culture & Arts Authority, commented: “Arabian Travel Market offers us the opportunity to promote Dubai’s flourishing artistic and cultural scene to over 40,000 travel professionals, government ministers and international press representatives – a unique chance to boost the Emirate’s cultural tourism sector and creative economy. In a continuation of our collaboration with government entities, we will be working with Dubai Tourism to establish Dubai as a global cultural hub and introduce attendees to key attractions including the Etihad Museum and Arabic calligraphy, which is celebrated at the Dubai International Arabic Calligraphy Exhibition.”
During ATM, Dubai Culture will showcase the Etihad Museum – the monument to Emirati heritage that guides visitors on a journey through the pivotal events that surrounded the Union Declaration of 1971. Offering an insight into the Emirate’s rich history and staging a range of rotating exhibitions, workshops and activities including the current Postal Exhibition, Etihad Museum is also one of the city’s most breath-taking tourist attractions and underscores Dubai Culture’s mandate to preserve and share Emirati heritage.
At ATM, Dubai Culture will also celebrate the launch of the 25th edition of its ArtMap by giving its visitors the comprehensive cultural and artistic guide. The ArtMap provides visitors with full information on a rich calendar of events and exhibitions taking place in the UAE.
Bringing a taste of Dubai’s thriving artistic and cultural scene to the fair, the Authority will be presenting artworks by Emirati artists including Abdul Qader Al Rais, Mattar Bin Lahej, Musab Al Rais and Dr. Najat Makki in the VIP area, and live painting by the artist Wesal at the Dubai stand. A Reading Corner with a collection of books provided by Dubai Culture’s Studies and Research Centre that includes works written by Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and a number of heritage books. In addition to a collection of books from Artspace Gallery on subjects including art, creativity, innovation, and tourism. By giving artists and books pride of place at ATM, Dubai Culture aims to highlight its support of local talents and its commitment to establishing a knowledge based economy that prioritises healthy reading habits in alignment with the National Strategy for Reading 2016-2026.
Staged annually in Dubai, ATM features over 2,800 products and destinations from around the world to over 26,000 buyers and travel trade visitors across the four day business-to-business event. Over 40,000 travel professionals, government ministers and international press visit ATM every April to network, negotiate and discover the latest industry opinion and trends, generating more than $2.5 billion of travel industry deals.
Dubai Culture is instrumental in enhancing Dubai’s cultural identity and establishing the city as a global destination for the world’s art lovers. The Authority aims to enhance Dubai’s cultural scene and draw attention to the Emirate’s rich heritage with a variety of initiatives that take place throughout the year and benefit the Emirate’s citizens, residents and visitors while also driving tourism – a core economic sector for the city.