Business & Money | Thursday 25 May, 2017 7:45 am |

 

 

Etihad Aviation Group (EAG) has recognised 11 university students from across the UAE at the inaugural Fikra awards ceremony, held at the company’s headquarters in Abu Dhabi.

 

Fikra, which means “idea” in Arabic, was launched in 2016, supporting the UAE government’s drive to encourage innovation among younger generations.

 

The students were encouraged to think innovatively and harness their entrepreneurial spirit to create ideas that could be implemented in businesses and entities across EAG.

 

More than 2,600 competition ideas were submitted by students, with 502 reaching the final stages. The final awards were presented for eight proposed ideas from the 11 winning students.

 

Ray Gammell, Etihad Aviation Group Interim Group CEO, said: “It is critical that we engage and inspire the young people of the UAE and that ethos is at the heart of Fikra, which, in its first year has showcased the incredible talent that exists in this country.

 

“So much creativity and innovation has been generated through Fikra already and I look forward to seeing how the concepts will evolve in the coming months across Etihad Aviation Group as well as how the competition develops over the next few years.”

 

The Fikra competition focused on delivering ideas around digital evolution, stopover visits to Abu Dhabi, ancillary sales opportunities, improving loyalty schemes, specialist cargo opportunities, social media, youth engagement, airport experience and the environment.

 

In addition, there was a special category called ‘Out of the Box’ which allowed students to pitch game-changing ideas. These ideas were in-line with some of the concepts that Etihad Airways has previously introduced, such as The Residence, the airline’s private three-room cabin on the A380 aircraft.

 

The students’ ideas were judged by members of senior management at EAG and the winning students have been offered an internship at some of the group’s key strategic suppliers, including: BT, Cognizant, SAP, TATA Consultancy Services, Sabre, Stelia Aerospace, Zodiac Aerospace, CAE, B/E Aerospace, Recaro Aircraft Seating and Thales Avionics Inc.

 

The internships will provide the students with an opportunity to develop themselves and their idea in a professional environment and to experience first-hand how major multinational businesses use and benefit from innovation on a day-to-day basis.

 

Lamis Abu Ashour, who is studying at the Masdar Institute of Science and Technology in Abu Dhabi, submitted a winning idea which will enhance the guest experience using existing electronic channels. She will now have a dedicated secondment with Thales Aerospace.

 

Lamis said: “I have always had a keen interest in aviation and when Fikra was announced I immediately saw an opportunity to show the judges that my ideas could really make a difference. I am excited about my secondment and know this will help me with my future career.”

 

EAG launched the Fikra last year as part of the UAE’s Innovation Week. Etihad Airways continues to invest significantly in technology and innovation. This investment has transformed its operations and businesses, leveraging technology platforms, digital capability and supplier partnerships.

 

The winning students are:

 

Student name	University and degree	Area challenged	Awarded internship
Lamis Abu Ashour (Jordanian)	Masdar Institute of Science and Technology, Sustainable Critical Infrastructure	Guest Experience	Thales Aerospace Group
Aasya Alshehhi (Emirati)	Ras Al Khaimah  Women's College, Electronic Engineering	Stopover Visit	Strategic partner
Abdelaziz Alzaabi (Emirati)	Khalifa University of Science, Technology & Research, MSc Mechanical Engineering	Improving Loyalty	Etihad Airways funded student’s research paper
Abrar Alqaryuti (Jordanian) Jasmin Elkassih (American) Mariam Al Agha (Palestinian)	University of Sharjah, Industrial Engineering	Airport Reimagined	CAE Zodiac Aerospace SAP SE Software Company
Zeyad Nader (Syrian)	American University of Sharjah, Mechanical Engineering	Experiencing Digital Evolution	Strategic partner
Kamil Valiullin (Russian) Nikita Litvak (Kyrgyzstan)	American University of Sharjah, Finance / Marketing	Specialist Cargo	Strategic partner
Amani Gharib (Canadian)	Rochester Institute of Technology Business, Service Leadership & Innovation	Youth Engagement	Internship at Cognizant Software Development Company
Fatma Ali (UAE)	Dubai Women's College Computer Information Science	Airport Reimagined	Strategic partner

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Photo caption 1: (L-R) Harsh Mohan, Chief Executive Affairs, Etihad Airways Executive Affairs Department, His Excellency Ahmed Ali Al Sayegh, EAG board member, Ray Gammell, Etihad Airways Group Interim CEO, and Mohammad Al Bulooki, Etihad Airways Executive Vice President Commercial.

 

Photo caption 2: (L-R) Ray Gammell, Etihad Airways Group Interim CEO, Fikra winner Abdelaziz Alzaabi and His Excellency Ahmed Ali Al Sayegh, EAG board member

 

Photo caption 3: A panel discussion with Fikra winners, their mentors, and Hamood Al Toqi (middle), Manager Projects, Corporate Strategic Initiatives Department as moderator

 

Photo caption 4: Etihad Airways Executive team with Fikra award winners