Technology & IT | Tuesday 28 June, 2016 5:25 pm |

Holidays and festivals affect e-commerce around the world, from Christmas in the west to Chinese New Year in Asia and Ramadan and Eid in the Middle East. The holidays result in higher sales volume as people rush to buy gifts and holiday- related merchandise for their family and friends. Huawei honor, the number one smartphone e-brand in the Middle East has seen evidence of this on its website where the average monthly visits reach 500,000.

 

Huawei honor users have also been spending 37% more time on www.HonorArabia.com; which is why this Ramadan Huawei honor has decided to offer irresistible deals to their users that vary from phone discounts to accessories and even wearable devices; all exclusively offered on its website.

 

Chris Sun Baigong Vice President of Huawei honor in the Middle East said, “Ramadan is a time of showing gratitude and this being our second Ramadan in the region we decided to express our appreciation for our users by offering them incredible Ramadan deals. This is to ensure they have a seamless experience on our platform while getting their hands on the most value added offerings. As an e-commerce brand we pride ourselves in providing tailor made products and services for local customers around the world. This is specifically highlighted by the feedback mechanism that we follow by listening to our consumers to constantly improve and update our offerings.”

 

According to Google data, users in the GCC perform more searches for “promotions”, “offers” and “discounts” during the month of Ramadan than any other month. The usage patterns also confirm that mobile penetration in the region is extremely high. Residents in KSA use their mobile devices more often each day than any other device with a screen- a total of 44% of their daily screen time is devoted to mobile phones. 

In the UAE, 84% of the population use a smartphone as often as their desktop computer. From an e-commerce smartphone brand perspective, this sheds light on the importance of smartphone usage in the GCC region and specifically so in the month of Ramadan. Consumers are looking for the best smartphones that will serve their daily lives needs and wants.