Beauty & Style | Monday 14 August, 2017 5:02 pm |

Rasasi Perfumes, one of the leading perfume brands in the Middle East, today announced the opening of a new store in Mercato Shopping Mall.

 

The new store is the latest in a series of refurbishments and store openings for the home-grown business, as it experiences a period of extended and trend defying growth in the UAE. The rapid expansion of Rasasi reflects the brand’s commitment to evolve in line with the aspirations of its customers.

 

Focusing on a superior customer experience, Rasasi has designed the store to create a relaxed and enjoyable environment for shoppers. The gold and ivory colour palette has been chosen to convey Rasasi’s mastery and commitment to the finest traditions in perfumery and quality, while elegant displays help to create an exciting, modern storefront.

 

Commenting on the new store opening, Salim Kalsekar, Managing Director of Rasasi Perfumes, said: “We are thrilled to be opening a new store in Mercato Shopping Mall. The clientele here are modern and chic, yet also true to traditional values, which is the perfect reflection of Rasasi and our scents. The Jumeirah area of Dubai is becoming increasingly popular, and our decision to open a new retail outlet here is in keeping with our vision to have a local presence in important locations across all our markets.”

 

Nisreen Boustani, PR and Corporate Communication Manager at Mercato and Town Centre Jumeirah, added: “The Rasasi brand is a welcome addition to Mercato. Their selection of fragrances complimented by their dedication to customer service makes them an exciting addition to our mall and we have no doubt that the new store will have great appeal to our customers who are looking for something unique that will reflect their appetite for the contemporary whilst still reflecting their heritage.”

 

Rasasi recently revealed it will expand its footprint with 10 new outlets in 2017, with a kiosk opened recently in Ittihad Mall. Additionally, Rasasi stores in City Centre Mirdif and Bur Juman have recently been renovated to showcase the company’s evolving brand values and focus on creating outstanding customer experience.

 

Starting next year, Rasasi’s ambitious expansion plans will see the leading perfume brand open more than 15 stores across the GCC by 2020 with scope to explore further opportunities.

 

With a four-decade legacy of blending the finest scents that celebrate the rich tapestry of the Middle East and GCC, Rasasi prides itself on having an unrivalled knowledge of the finest traditions of Oriental perfumery. 

 

The Rasasi store at Mercato Shopping Mall is open from 10am-10pm weekdays and 10am-12am weekends.