Business & Money | Thursday 29 September, 2016 10:52 am |

Home improvement store ACE, part of Al-Futtaim Group, has launched its annual Outdoor Living Catalogue for the year 2017. The catalogue showcases a brand new range of products including outdoor furniture, barbeques, swings, a brand new kids range, camping accessories, picnic-ware and garden accessories. 

 

This catalogue will be the 6th edition for the UAE with over 225,000 copies printed. Among these, 135,000 copies of the catalogue will be delivered door to door across Abu Dhabi, Dubai and Al Ain. 

 

Wayne Cohen, General Manager, ACE said, “The outdoor living catalogue gives customers a flavour of the latest ranges of outdoor furniture and garden products in store. We have a wider range online. Many products are now available at lower prices offering greater value to customers.”

 

A digital version of the 2017 Outdoor Living Catalogue can also be viewed at www.aceuae.com. On the website, customers can browse the catalogue, choose products they like as well as buy directly online. They also get the option to collect these purchases within an hour through the ‘Click and Collect’ feature. Similarly, through the newly introduced ‘Fast Lane’ feature, customers can avoid the queues in store as they may pay online for products they wish to collect in store.

 

“As we complete 25 years of operation in the UAE this year, we understand that our customers have evolved with our brand and look for the right combination of quality at value prices.” added Mr. Cohen.

 

The 2017 Al-Futtaim ACE Outdoor Living Catalogue follows four specific themes that come along with tips from various ACE experts on the most popular home styling trends this year. These include the classic monochrome look, traditional grand heritage, earthy feel of natural elements and colourful hues of eastern bright. Each of these styles also bring inspirational set ups and suggested products for customers to “create the look”.

 

The 2017 ACE Outdoor Living catalogue includes products designed for kids. Also included are the staple sections on camping accessories, picnic-ware, garden power tools, hand tools, watering and storage – all categories that complement outdoor living. In addition, it also has specific pages to showcase some of the store’s most popular brands such as Weber, Gardman and Karcher.

 

Al Futtaim ACE is actively integrating sustainability principles into their business. 75% of the outdoor furniture and 77% of all Al-Futtaim ACE garden products are certified by the Forest Stewardship Council (FSC). This means the entire production chain for these products from forest to store, is checked and certified to ensure a more sustainable origin of the wood. AL Futtaim ACE is committed to improving these figures each year.

 

Readers can also participate to win a Broil King Barbeque worth over Dhs 7000 by simply sharing their details on the ACE Facebook page. The winner will be chosen through a draw which is to be held on October 15, 2016.

 

Customers can also pick up the 2017 Al-Futtaim ACE Outdoor Living Catalogue from any of the Al-Futtaim ACE stores located at Dubai Festival City and Sheikh Zayed Road in Dubai, Yas Island, Dalma Mall and Mina Road in Abu Dhabi and Bawadi Mall in Al Ain. Prices on the catalogue are valid until March 1, 2017.