Business & Money | Monday 30 May, 2016 8:57 am |

“With precision timing, a very well branded and top quality production of the new Al Hafidh television commercial was launched in Iraq and in time with yet what will prove to be another summer with abnormal heat. The TVC ‘s aim was not only to increase sales of the prestigious and dependable air conditioning units but also to introduce a unique branded jingle with a catchy melody to the Iraqi market”. 

“Iraq being one of the most challenging markets to work with due to the random and wide taste of the population, its a challenge to allocate hand picked international agencies to cater for high levels of production to satisfy all needs to the audiences in Iraq said Wael Al Farhan Founder and MD of Media Mind Iraq/UAE”.

“Most knowing that Al Hafidh is one of Iraq’s largest dealers in high end multi electronics all carried under an umbrella of the well known Iraqi brand, the boutique agency who go by the name Media Mind, have very successfully managed to handle the workload together with Al Hafidh and bring together the right team of well-experienced professionals to carry out the production qualities and creativity”

“Teaming up with partner agency Etana Production, a special organization with great creative production talent and capabilities, together with Media Mind, took 6 months of pure dedication and hard work in between, Iraq, Cairo and Dubai to finally complete a project that had generated over 1 million views within its first 24 hours of launch...a first for the Iraqi market in regards to product related media”.

“We do believe that the best qualities and formulated results often derive from a mix of international standards with native flavor said Wael Al Farhan. In order to save wasted budgets being spent within the Iraqi market for misplacement and mistimed slots the results clearly speak for themselves. A well thought out campaign in regards to knowing when, where and how to launch a campaign depending on the local audience being spoken to is the key to ensuring a successful campaign result. Its not about how much money is thrown at a campaign, its about the timing related to real-life factors”.

“Media Mind is a specialized boutique agency based in Baghdad, with a sub-branch in Dubai. It has been in operation for 3 years, with a collective experience of talent spanning of 20 years in the advertising and media sectors in the region”.