Business & Money | Saturday 4 April, 2015 1:44 pm |

• Followers of the #AmexExplorers campaign can help determine the bloggers’ journeys
• New ‘Launch my Card’ online game will enable one lucky winner to follow in the bloggers’ footsteps and win a trip to a dream destination


To mark the launch of the new AED denominated American Express® Platinum Credit Card, American Express Middle East has teamed up with three influential travel and lifestyle bloggers to create the #AmexExplorers campaign which will use social media to showcase potential travel experiences, which Cardmembers can travel to using Membership Rewards points. The partnership comes as American Express Middle East also unveils a new game - ‘Launch My Card’ - that will allow one lucky Cardmember to win a trip to a dream destination.

Each blogger will embark on a journey to explore their passion for culture, food and shopping and share these experiences with their followers via their blogs and social media channels, as well as through the American Express Middle East Facebook page: www.facebook.com/americanexpressme. Nadya Hasan writes the highly popular fashion blog www.thefiercediaries.com and will travel to Singapore; Elias El-indari writes leading men’s lifestyle blog www.smf-blog.com and will travel to India; Karen McLean is a Dubai-based foodie who created the wildly popular Secret Squirrel Food blog www.secretsquirrelfood.com and will travel to Belgium. Those following the campaign will also have the opportunity to vote to determine some of the bloggers’ activities during their trip, whether it’s learning to be a tuk-tuk driver in India, exploring Singapore’s fashion scene with a personal stylist or tasting local delicacies in Belgium.

The bloggers start their journeys as American Express Middle East launches a new online game - ‘Launch my Card’ - everyone in the UAE who plays ‘Launch my Card’ (by visiting www.americanexpress.ae/join) and who then successfully applies for the new Platinum Credit Card will be entered into a draw to win a trip to their very own dream destination.

American Express Middle East launched the new Platinum Credit Card earlier this year to meet the needs of the devoted travelling population of the UAE – a recent American Express Survey* found that UAE residents see travel as a top spending priority in 2015. The new Card offers market leading rewards which will help travellers go even further, such as access to the award-winning Membership Rewards® programme, a leading rewards programme in the UAE with points which never expire and a wide range of travel redemption opportunities. The Card offers highly competitive Membership Reward points earn rate enabling Cardmembers to earn 2 Membership Rewards points for every dollar, which is equivalent to one mile at most of its twelve leading regional and international airline partners including Emirates Skywards, Etihad Guest and British Airways Avios. While travelling, Cardmembers can benefit from complimentary access to 700 VIP airport lounges around the world. Full information about the Card is available by visiting www.americanexpress.ae/join.

To follow the #AmexExplorers, visit www.facebook.com/americanexpressme


-ENDS-

*According to the latest American Express Middle East Luxury Spending Survey. They Survey was conducted by YouGov in May 2014 amongst a random sample of 853 respondents earning USD64k+ per annum. The respondents were drawn from across the region (Bahrain, Jordan, KSA, Kuwait, Lebanon, Oman, Qatar and UAE) and were polled using face-to-face interviews.

About American Express Middle East
AMEX (Middle East) B.S.C. (c) - American Express Middle East provides reliable, flexible, tailored and rewarding solutions for its Cardmembers, merchants and business partners.

American Express began operations in the MENA region in 1959 and set up its first office in Bahrain in 1977. In 1992, American Express Middle East B.S.C (c) was established in Bahrain as a joint venture company owned by American Express and Mawarid Investment Limited. Today, American Express Middle East employs more than 500 staff in the region, covering its consumer card, corporate payments and merchant businesses across all the Middle East and North Africa region.
American Express is the Card for those individuals who value world class service, rewards, access and peace of mind wherever they are in the world. Operating across the Middle East and North Africa region, the company issues dollar currency Credit and Charge Cards: The Centurion® Card, The Platinum Card®, the American Express® Gold Card, the American Express® Platinum Credit Card, the American Express® Gold Credit Card and the American Express® Card. American Express Middle East also offers a range of local currency-denominated Credit Cards to give Cardmembers across the region even greater flexibility. American Express Middle East also offers a range of corporate expense management solutions including The American Express® Corporate Card and Business Travel Account, helping companies achieve savings, financial control and the opportunity to collect rewards.