American Express Saudi Arabia adds “Ehsan” Platform to its Membership Rewards® catalog

This allows Card Members to instantly convert their Membership Rewards® Points into charitable donations. 

American Express Saudi Arabia has announced the addition of the Ehsan Platform, a digital charity and social welfare solution developed by the Saudi Data and Artificial Intelligence Authority (SDAIA), to its growing Membership Rewards® catalog under the donation section. This collaboration with Ehsan platform allows Card Members to instantly convert their Membership Rewards® Points into charitable donations.

The Ehsan Platform utilizes data and AI to maximize the impact and sustainability of various charitable and developmental projects and services. Since its launch in 2021, the platform has received over SR 3 billion in donations, recorded over 60 million transactions, and distributed funds to 4.8 million beneficiaries. 

Commenting on the significance of this new announcement, Mr. Fahad Mubarak Al Guthami, Chief Executive Officer at American Express Saudi Arabia, said: “We are pleased to collaborate with the Ehsan platform that plays a major role into charitable donations in Saudi Arabia. Its inclusion under American Express Saudi Arabia’s Membership Rewards® is a new option that we offer to our Card Members and that allows them to act and give to charities.”