Cars & Autos | Monday 19 September, 2016 4:28 pm |

Excellent results in Italy and Europe 

Middle East, India & Africa region reports 38% increase
 

 Maserati returns excellent sales results for the month of August on all the main European markets.

Italy is once again the company's biggest European market, with 97 new registrations last month, representing a 273% increase compared to August 2015. This brings the total of Maserati vehicles registered in the first eight months of the current year to an impressive 1,050, meaning +9% compared to the same period of 2015.

The brand enjoyed continuous growth on all the main European markets: the United Kingdom, Germany, Benelux, France, Switzerland and Spain all made major contributions to this very strong performance. 4,180 cars have been registered since the start of 2016, with an average rise of 6% compared to the first eight months of 2015.

This clearly reflects the success of the Levante, the first Maserati SUV, which has already gone on sale on a large number of European markets. The performance of the Maserati saloons - Quattroporte and Ghibli - was particularly striking in the United Kingdom, with a 52% increase in sales compared to the same month of 2015; sales of the Maserati SUV are scheduled to start in this market in the last quarter.

For the Middle East, India & Africa region, Maserati reported a 38% increase for the month of August compared to August 2015, pushed by the arrival of the Levante SUV. The brand’s largest markets in the region, the UAE and Saudi Arabia, grew with 42.5% and 75% respectively.

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Maserati is an Italian luxury car manufacturer which was established on December 1, 1914, in Bologna (Italy) by its founder Alfieri Maserati and his brothers. Their passion and talent contributed to the company DNA: innovation, excellence, and challenge, which are reflected in the brand’s claim “The absolute opposite of ordinary”. Today, the company's headquarters and main production location are in Modena (Italy). A second state-of-the-art production location, based on the highest quality standards of the World Class Manufacturing (WCM) concept, was inaugurated in Grugliasco, near Turin (Italy), in 2013. Maserati has been owned by the Italian car giant Fiat S.p.A. – now Fiat Chrysler Automobiles – since 1993.

Its emblem, the trident, was inspired by the fountain on the Piazza del Nettuno in the center of Bologna (Italy). It is a symbol that ties together the brothers, their hometown, and the artistry and craftsmanship for which Bologna and Emilia-Romagna are known.

Through major investments into product development, production facilities as well as its worldwide dealer network, Maserati has hit a turning point. In addition to the successful GranTurismo and GranCabrio ranges, the latest generation of Maserati’s flagship sedan, the Quattroporte, and the new sports executive sedan, the Ghibli, provide the cornerstones to the brand’s strategy of producing some 70,000 and gaining a significantly strengthened presence in the global luxury car market.