Business & Money | Wednesday 18 May, 2016 2:36 pm |

"Only yesterday, women were being told what to do and who to be. Today, here we are celebrating women's independence and individuality," says Hala Ajam about her latest campaign titled #CelebratingArabWomen 

 

The campaign features over twenty different Arab women from different social classes, occupations, religions, and walks of life, who all share a strong independence and freedom. The campaign aims to shed light on the diversity and solid individuality of Arab women.

Uplifting and colorful, #CelebratingArabWomen is the first initiative in the line of trending women empowerment campaigns to address women from the Arab world. 

"I could have created a beauty film but I wanted to go beyond the physical. Loving and appreciating oneself is much more powerful and important," Ajam says. "I wanted to focus on women's role and importance in society."