Tourism & Hospitality | Tuesday 13 January, 2015 1:02 pm |

Taking its commitment to bringing quality family entertainment to the UAE one step further, du hosted Emirati film maker Ali F. Mostafa’s latest film “From A to B” on its entertainment platform duLive! The screening took place on 6 January at The Dubai Mall’s Reel Cinema Platinum Suites. The 120-seat theatre was filled to capacity; audience members included select du customers and the two lucky winners of du Tuesday’s social media competition.

To partake in the contest, all they needed to do was use social media to tag a friend that they would like to go on a road trip with; from there, they were eligible to win two tickets to the premiere of “From A to B”. To their delight, the winners also had the once-in-a-lifetime opportunity to meet the film’s venerated director, Ali F. Mostafa, and cast members at the screening.

Co-produced by twofour54 and Image Nation Abu Dhabi, “From A to B” was produced by Egyptian writer Mohamed Hefzy and Lebanese producer Paul Baboudjian.  “From A to B” is a contemporary film about three young Arab expats who undertake a road trip from their homes in Abu Dhabi to Beirut in memory of their best friend.  The film is now playing in cinemas across the Middle East.

Hala Badri, Executive Vice President, Brand and Communications, du, said: “Besides enhancing the quality of life for our customers, we have always sought to bring in the new and unexpected twist to the cinematic experience through our du Tuesdays platform. Now, we feel privileged to have shown to the world the amazing talent among Emirati film makers through this latest movie from a celebrated, award-winning director.”

Mostafa said: “My ultimate goal is to make films that are accessible to all audiences, but I especially hope that From A to B resonates with the Arab audiences. This opportunity through du Live! to showcase my film to a wider audience will help me reach out to a much larger populace.”