Business & Money | Sunday 17 April, 2016 2:13 pm |

Emirates Refreshment Company (ERC), also known as Jeema Mineral Water, has appointed UNIKAI Foods PJSC as exclusive distributor of Jeema mineral water and ‘O COLA’ brand carbonated soft drinks for the Emirate of Abu Dhabi, including Abu Dhabi city, Eastern Region (Al Ain) and Western Region. 

 

Following this agreement, UNIKAI will create 10 distribution routes for Jeema mineral water and carbonated soft drinks under the name ‘O COLA’.

 

The major contract was signed by Mr. Abdulla Al Qubaisi, ERC's Chairman, and Mr. Mana Mohammed Saeed Al Mulla, Chairman of UNIKAI. The agreement is forecast to expand sales of Jeema Mineral Water and ‘O COLA’ soft drinks to 1.3 million cartons in 2016.

 

“Using our 40 years’ experience in the UAE and beyond, we seek to boost the distribution network of Jeema Mineral Water Company in Abu Dhabi, Al Ain, and western region,” says Mr. Mana Mohammed Saeed Al Mulla. “Jeema is a trusted name in mineral water industry, and its products will be available all the way until the border of Saudi Arabia. We share the same quality standards as ERC and we are confident of the success of this collaboration.”

 

Mr. Abdulla Al Qubaisi said: “We are relying on UNIKAI Foods extensive network to penetrate new areas across the UAE. We have studied the market thoroughly, and we think UNIKAI Foods is our ideal experience partner. UNIKAI will create 10 routes; 5 in Abu Dhabi, 3 in Al Ain and 2 in western region area. Jeema Mineral Water is available in various servings, and variety of sizes and package dimensions to suit diverse requirements. We take pride being the only exclusive pure mineral water company in the Middle East to provide this unique product.”

 

UNIKAI has been witnessing a rapid growth and has become a household name thanks to its quality, wide range of products and easy availability. The company is set to expand its footprint to nearly 200 routes across UAE and Oman in 2016. 

 

Jeema came to life over 30 years ago. Jeema Mineral Water is naturally enriched with minerals, especially calcium and magnesium, which gives it a unique, recognisable and silky taste, which is the result of a completely natural and gradual process of filtration.