Healthcare | Tuesday 16 August, 2016 9:21 am |

Say goodbye to the run of the mill mascara hacks, falsies, curlers and nourishing ingredients for perfect long, thick and dark eyelashes. European cosmetic giant Oceanic S.A has launched their revolutionary eyelash and eyebrow enhancing serum Long Lashes Forever in the UAE, aimed at those desiring long, thick and dark eyelashes and eyebrows. This high-performance serum helps to improve the appearance of short, brittle lashes and unlike extensions, the serum increases the length, darkness and thickness of lashes and brows naturally from within, just over a span of three weeks. Dermatologically tested and approved by the UAE Ministry of Health, experts believe the serum can be a game changer in the beauty market. 

White Box International LLC, the official distributor of Long Lashes in the region has already registered their product and are retailing it at a price of AED 300 ($ 81) in high end beauty salons, spas, aesthetic clinics and also to individual clients.  

The clinical trials saw an overwhelming response where some users (including ladies, beauticians and industry professionals) claimed to see noticeable differences in just a few days. The serum is a clear eyeliner which needs to be applied at night for boosting lash length thickness and colour. The application is super easy and the results are super effective. 

The ingredient is BIMATOPROST which stimulates lash growth throughout its life cycle, and penetrates the hair fiber, improves the structure and makes eyelashes become stronger, darker in colour,  more flexible and shiny. Additionally, the serum works wonders on patients who experience lash loss and thinning of eyelash and eyebrows due to chemotherapy treatment. Tests have shown Long Lashes Forever to be safe on sensitive and allergy-prone skin.

Mr. Atul Dhawan, CEO of White Box International expressed his vision saying, “We are confident that Long Lashes Forever will be the must-have beauty item of the year. The European beauty industry is famous for innovative and cutting edge products and White Box International is delighted to bring this to the region. The trial results have been great, orders have already started pouring in and we are confident that long lashes forever is going to be a rage in the coming days.”

Eyelash boosting products are high sellers in this part of the world and something like Long Lashes Forever is definitely going to create a lot of buzz; and men and women are definitely going to get their hands on the product.