Technology & IT | Saturday 20 April, 2019 1:00 am |

Ericsson has scooped four Red Dot Product Design 2019 awards for Ericsson Radio System portfolio products: Ericsson AIR 5331, Ericsson AIR 6488, Ericsson AIR 4455 and Ericsson DOT 4479.

 

The Red Dot Product Design Award is one of the world’s largest design competitions. In 2019, designers and manufacturers from 55 countries entered more than 5,500 products in the competition.

 

Ericsson received distinction in the Product Design 2019 award for its products’ outstanding design, level of innovation, functionality, formal quality, longevity and ergonomics. 

 

Peter Zec, Founder and CEO, Red Dot, congratulated Ericsson on the “wonderful” success.

 

“The fact that their products were able to satisfy the strict criteria of the jury bears testimony to their award-winning design quality,” he says. “(They) are thus setting key trends in the design industry and are showing where future directions may lead.”

 

Fredrik Jejdling, Executive Vice President and Head of Business Area Networks, Ericsson, says: “Ericsson is on a ‘Quest for Easy’ to create game-changing technology that’s easy to use, adapt and scale. To achieve this, we place great focus and importance on the design of our products to ensure we have a consistent portfolio with superior usability. These Red Dot Awards affirm that we are fulfilling our promise to the industry and the world.”

 

The awards are not the first time Ericsson excellence has been recognized by Red Dot.

 

In August 2018 Ericsson Design System and Ericsson rebrand won two Red Dot Awards for Brand and Interface design. Ericsson brand design and user experience
Ericsson also won five Red Dot Awards for hardware products in 2017; two Red Dot Awards in 2016; and two IF Design Awards 2013 as well!

 

Learn more about Ericsson’s quest for easy to help service providers capture the full value of connectivity.