Tourism & Hospitality | Thursday 15 January, 2015 2:36 pm |

The growth of the bustling metropolis Dubai, has in parallel, seen the rise of food aficionados’ attuned to global cuisines and international tastes. There is a growing demand for international food service brands, to cater to the Middle Eastern populace. Echoing this development, are the success and the growing equity for Silver Fox Steak House in Dubai, the first restaurant for the brand outside the United States and brought exclusively by UAE’s Saleh Bin Lahej Group - Hospitality Division. And now, the international renowned steak chain has decided to delight steak lovers in United Arab Emirates with a Valentine treat, added to its signature offerings. Silver Fox Dubai will launch an all round campaign centred on the holidays Season. Diners at Silver Fox have until February 1st, 2015 to compete for a chance to win a paid vacation to the USA and a guided tour of Silver Fox Dallas, the Mecca of steak dining in the USA, courtesy of Saleh Bin Lahej Group - Hospitality Division. Diners will have to log into Silver Fox’s wifi network and “like” their social media page to enrol for the draw.
Silver Fox Restaurant at Dubai City Walk is synonymous with the best steaks in town. Renowned for their USDA Prime Steak, seafood and lobsters in a classic steakhouse dining experience, the offering from Saleh Bin Lahej Group – Hospitality Division, boasts its standalone two storey building at Dubai City Walk with outside seating arrangements and a terrace overlooking the magnificent Burj Khalifa. Quality ingredients have been sourced to create mouth watering favourites, such as the USDA Prime New York Strip Steak, Filet Mignon, Atlantic Salmon, Jumbo Sautéed Prawns and succulent Australian Lobster Tail.
Mr. Mohammed Saleh Bin Lahej, CEO of Saleh Bin Lahej Group - Hospitality Division says, “We are thrilled that our Silver Fox outlet in Dubai, the first of its kind outside the USA, has been welcomed heartily by food lovers in the United Arab Emirates and we feel privileged to offer quality international cuisines to United Arab Emirates. We trust that our loyal customers will enjoy the luxury of dining in Silver Fox Steakhouse”.
Silver Fox Steakhouse is one of seven restaurant brands in the portfolio of Consolidated Restaurant Operation, Inc. (CRO) a US$200 Million privately owned company operating hundreds of restaurants globally. CRO CEO Mr. John D. Harkey, Jr. Says, “Mr. Mohammed Saleh Bin Lahej marks a great moment for us. We are truly thankful for his partnership.”