Tourism & Hospitality | Saturday 31 January, 2015 2:02 pm |

Landmark Group, the region’s leading retail and hospitality conglomerate, officially opened the doors of three of its stores: ICONIC, NEW LOOK & FUN CITY at Al Salam Mall Salmiya. Expanding its presence across the region, the lavish new stores opening was celebrated at an official ribbon cutting ceremony attended by senior officials of Landmark Group and members of the press.

Speaking at the launch of the three new stores Saibal Basu, Chief Operating Officer, Landmark Group Kuwait said: “Expansion has always played an important role in Landmark Group’s growth strategy. We’re really proud to bring ICONIC and New Look to Al Salam Mall and launch the first two Fun City locations at Al Salam Mall and Gate Mall. We are confident that shoppers will love our wide range of products in ICONIC and New Look and we look forward to welcoming families to experiencing a number of rides and attractions in a safe environment at Fun City.”

“ICONIC, New Look and Fun City are among the fastest growing brands in our growing portfolio of brands in the region. We are very happy to have secured such a good location for all three outlets and launch in Al Salam mall. The aim is to provide our consumers complete unmatched solutions with an experience that entices them to come back to our stores.”



“New Look is present in three key shopping areas of Kuwait - The Avenues, Al Bairaq Mall and now Al Salam Mall, ICONIC in two key shopping areas of Kuwait - The Avenues and now Al Salam Mall, and Fun City in two locations – The Gate Mall and now Al Salam Mall. This makes us more accessible to our customers and we’ll continue to expand in Kuwait over the coming years.”

Shopping at ICONIC and New Look is an experience in itself. ICONIC constantly develops new collections and adapts the product portfolio to new or changing trends ensuring there is always something for everyone. Taking inspiration from the brand’s on-going Fashion Different campaign, the store layout and design is a visual treat to visiting customers and establishes ICONIC’s brand message that represents a unique spirit where fashion, innovation and lifestyle collide . A one-stop wardrobe solution, ICONIC’s collection caters to men, women and kids and has a vast selection of trendy merchandise. To complement the fashion selection, a wide array of footwear is available for both men and women while the accessories section is a haven for any woman.

New Look store consists of the season’s most covetable key pieces and trends for men and women. The product range is also supplemented by a wide selection of on-trend accessories. From trendy fashion looks to inspiring accessories, the showroom is designed for easy browsing and colourful display areas. Apart from the display, the store is staffed with qualified, courteous and warm employees who tend to the requirements of all customers.

Fun City, the region’s foremost entertainment center, also opened doors at Al Salam Mall - for its little visitors, making it the 2nd Fun City centre in Kuwait. Fun City centres are judiciously designed and equipped to cater to children between 0-12 years, keeping in mind the relationship with the community around. All the centres are tailored with select activities, games and attractions that are loved by children.


Fun City centres at Al Salam Mall and Gate Mall are equipped with signature facilities like Play Zone, Redemption and Novelty Games, Video Games and rides that engage children in active and constructive play. This develops their physical, social, mental and emotional skills. Fun City’s facilities are designed to give children the freedom to use their imagination in exploratory play.

Brimming with fashion different merchandise and an exciting shopping experience for everyone, ICONIC and New Look is located on the ground floor of Al Salam Mall while Fun City is located on Level 1.

A leader in the Middle East retail industry, the Landmark Group has successfully established itself as a forerunner in providing high value for money to customers.