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Eye of Dubai
Business & Money | Tuesday 17 March, 2015 1:13 pm |
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MAGGI Diaries Returns for Second Season of Culinary Exploration

MAGGI Diaries, the popular web-based series covering the culinary journeys of five exceptional Arab women, returns for its second season to take viewers on a global journey of culinary exploration across India, Turkey, the Kingdom of Saudi Arabia, the United Arab Emirates and Italy, experiencing new cultures and flavors from around the world.

Led by five women who are passionate about discovering new and exciting global cuisines, MAGGI Diaries celebrates the world’s cultural and culinary heritage with an added twist to make each dish as unique and real as the woman making it. The series of webisodes focuses on empowering women through real cooking, to make a difference in their lives and that of their families and loved ones.

“Following the success of the first season of MAGGI Diaries, we wanted to expand our adventurous culinary sense even further, taking recipes from hotspots of international cuisines in Italy, Turkey and India, while keeping a distinctly local flavor with every dish we make,” said Jessy Abdulnour, Senior Brand Manager at MAGGI. “This year, MAGGI Diaries will continue to act as a platform to encourage women to connect – and reconnect – with the dishes, flavors and tastes of global and regional cuisines, but also to empower and inspire them to cook healthier while making a difference in their lives and that of their families and loved ones.”

MAGGI Diaries stars five of the Middle East’s passionate food lovers, Lama Alnaeli, Mai Hakeem, Assia Othman, Hanouf Albalhan, and returning from the first season, Sumayya Makki.

MAGGI Diaries will take viewers on a voyage of culinary senses, looking at the unique flavors, tastes and recipes that families have cherished and shared for generations. Through the eyes of the five ambassadors, viewers will discover cultural diversity through foods from India, Turkey, the Kingdom of Saudi Arabia, the United Arab Emirates and Italy.

MAGGI Diaries responds to today’s of modern Middle Eastern woman through a truly interactive experience via MAGGI’s social media channels, by sharing recipes, cooking and nutritional tips. Viewers are also encouraged to share their own recipes and memories to create a collaborative community of aspiring chefs from the region.

The show draws on each woman’s unique personality and love of food, creating a distinctive atmosphere for each episode while remaining true to the MAGGI promise: creating memorable meals and culinary experiences that stay with us for a lifetime.

Information about the five ambassadors

Lama Alnaeli is family oriented dietician who believes that a healthier future for the family and community starts with women’s recipes at home.

Well known Emirati socialite, trendsetter, wife and mother, Sumayya Makki reprises her cooking duties on the second season of MAGGI Diaries. Tradition and values are very important for her and she believes that happy women represent a happy family.

Active online influencer with a great passion for modern and contemporary cooking, Mai Hakeem believes that closing the gap between generations and cultures can be achieved by instigating conversation and bringing families closer.

A food lover who has turned her expertise into a business, Hanouf Albalhan acts as the main consultant for all aspiring restaurateurs across the Middle East. Hanouf has been cooking since she was 16 years old and has published 3 cookbooks so far.

Popular food blogger Assia Othman makes her debut on the show, bringing with her a passion for creative cooking, food photography and styling. Assia aims to inspire every woman to follow their creativity in everything they do.

To connect with MAGGI Diaries
Viewers can watch MAGGI Diaries starting March 2015 on YouTube at Youtube.com/MaggiArabia, with new episodes uploaded every week and running until November. A total of 30 webisodes will run for a duration of five minutes each and will be available for viewers in Arabic with English subtitles.

All food lovers who are looking for something new can connect with MAGGI Diaries through Facebook.com/maggiarabia; Youtube.com/MaggiArabia; Instagram MAGGIArabia #maggidiaries and #maggiarabia

-ENDS-
About Nestle ME
Nestlé Middle East heritage in the Middle East goes back 80 years to 1934 when the first import operation was set up in Lebanon. Today, many years later, Nestlé Middle East owns and operates 16 factories in the region and provides direct employment to approximately 7,000 people and indirect employment to several thousands more.

Nestlé portfolio in the region currently exceeds 60 innovative products in a wide range of categories: dairy products and infant nutrition, bottled water, chocolate and confectionery, coffee, creamers, breakfast cereals, culinary products, among others. NESTLÉ NIDO, NAN, MAGGI, NESCAFÉ, KIT KAT, COFFEEMATE, CERELAC, NESTLÉ PURE LIFE AND NESTLÉ FITNESS are just some of the brands available in the Middle East.
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