01 Ramadan 1442 - 12 April 2021
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Eye of Dubai
Business & Money | Monday 14 September, 2020 12:14 pm |

Najm for Insurance Services’ campaign “Don’t Stop Their Life” named best marketing campaign at the International Finance Awards

Najm for Insurance Services has announced its winning of the Most Innovative Marketing Campaign in the insurance sector award at the International Finance Awards, in recognition of its “Don’t Stop Their Life” awareness campaign launched in December 2019. The pioneering campaign was implemented under the supervision of the Saudi Arabian Monetary Fund (SAMA) in cooperation with the General Department of Traffic and a number of relevant entities, most notably the Ministerial Committee of Traffic Safety, all of which contributed largely towards the successful execution of the campaign and Najm’s winning of the prestigious global award.


Commenting on this achievement, CEO of Najm Dr. Mohammad Al Suliman said: “Granting Najm this accolade is a testament to the remarkable success it accomplished alongside its partners in raising traffic culture awareness in Saudi Arabia and encouraging motorists to adopt traffic safety practices and commit to obtaining insurance policies for their vehicles. Those efforts contribute to a main component of Saudi Arabia’s Vision 2030 regarding enhancing the quality of life for citizens and residents by augmenting traffic safety”. He added that the “Don’t Stop Their Life” campaign was launched as part of a rigorous marketing strategy designed with ambitious targets and implemented in liaison with numerous media outlets and government and private entities that supported the campaign in making a big impact and reaching the largest possible audience throughout the Kingdom.


Moreover, Dr. Al Suliman described the award as an added incentive that urges Najm to double its efforts towards instilling a traffic safety culture and enhancing the Kingdom’s ranking in regional and global traffic safety indicators, and ultimately achieving safer roads in the Kingdom - the main target Najm and its partners aspire to achieve.


Notably, the International Finance Awards are handed to top performing companies and organizations. They encompass a number of categories such as the Most Innovative Marketing Campaign in the insurance sector which was seized by Najm this year.

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