GoBazzar, a Dubai-based ecommerce platform, has launched its comparison-shopping portal that is set to give online shoppers an opportunity to search, compare and view lists of products and prices offered by different merchants, all under one roof. The portal will go live on 20th October 2020.
Coming against a backdrop of heightened online shopping activity due to the after-effects of the global pandemic, GoBazaar is poised to give online shoppers an easier shopping experience with almost every ecommerce store being listed on the new portal.
This, according to the spokesperson, will now ensure that customers not only get to choose products from a wide range of merchants, both local and international, but also purchase their desired items at the most affordable price points.
“Gobazzar.com is going to change the mentality of online shopping by simply giving the consumer unrestricted access to a wider range of ecommerce sites - both international and local. This will not only expose the consumer to more products and services but also give smaller ecommerce players an equal opportunity to compete in the digital marketplace,” said Mahmoud Akrin, chief executive officer, GoBazzar.
GoBazzar is uniquely designed to help online shoppers to buy the best products at the most competitive prices. This, according to Mahmoud, is in line with the company’s vision to be an independent and credible price comparison site that consumers can always rely on when they need to compare products and prices.
Some of the e-retailers that are featured on GoBazzar include Amazon, Noon, Jumbo, FirstCry, Sprii, SharafDG, Mumzworld, CarrefourUAE, Eros Digital Home and Virgin Mega Store with many others being added every month.
With over one million products in major categories including electronics, fashion, home appliances, personal care, and more to choose from, GoBazzar is set to help consumers save money and stay informed about the prices and availability of major products.
Online shoppers will also benefit from thousands of honest product and store reviews, up-to-date prices as well as be able to compare products head-to-head, giving shoppers an opportunity to make well-informed purchase decisions.
Enhancing the shopping experience amid COVID-19
Ever since the COVID-19 pandemic was declared by the World Health Organization, the movement of persons became affected as measures to curb the spread of the deadly virus took effect.
As a result, most people turned to online shopping in the wake of malls closures, which also meant stiff competition not just among existing ecommerce players but also new entrants.
According to research by Ernst & Young, 92 percent of consumers in the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA) had changed their shopping habits in favor of online shopping.
The footfall decline at the brick-and-mortar stores also meant that sales got a big hit, forcing most retailers to hurriedly adopt digital strategies to remain in business.
Another recent by study global consultancy firm Kearney Middle East that also included the UAE and KSA also revealed that up to 40 percent of respondents are now shopping online more than they were before the novel coronavirus outbreak was announced.
“As the current online shopping dynamics continue to change, we are positioning GoBazzar as the go-to ecommerce portal where online shoppers in the region can be guaranteed hot deals, competitive pricing and an enhanced, safe online shopping experience,” added Mahmoud.
Opportunity for growth
With ecommerce fever engulfing the regional economies mainly due to the global health crisis, the UAE is steadily rising to become an ecommerce hotbed with an estimated growth of about US$27.08 billion by 2022, according to global research giant, Statista.
This, according to Mahmoud, strategically positions GoBazzar on a growth path with plans to acquire over one million active users in UAE alone within the first six months of operation.
GoBazzar also plans to expand to KSA and to other GCC region shortly.