12 Dhu al-Qi'dah 1442 - 22 June 2021
    
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Eye of Dubai
Business & Money | Tuesday 27 April, 2021 4:59 am |
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POPEYES AND GULF FIRST FAST FOOD COMPANY ANNOUNCE PLANS TO GROW ICONIC FRIED CHICKEN RESTAURANT BRAND IN SAUDI ARABIA

Today, Popeyes® and Gulf First Fast Food Company (“Gulf First”) are excited to announce a plan to develop and grow the Popeyes brand in the Kingdom of Saudi Arabia. Gulf First entered into an exclusive Master Franchise and Development Agreement for the territory.

With over 3,400 locations in more than 25 countries, today’s news builds on Popeyes international expansions in China, Spain, Switzerland, Sri Lanka and the Philippines. Most recently, the brand announced it will enter the United Kingdom, India and surrounding countries, and will be growing its presence in Mexico.

“We are thrilled to announce the development agreement with Gulf First to increase the pace of growth for the Popeyes brand in the Kingdom of Saudi Arabia, as part of our broader global expansion strategy,” commented David Shear, International President of Restaurant Brands International Inc., the parent company of Popeyes. “Guests all over the world love our famous chicken and with its extensive experience in the market, Gulf First will accelerate our ability to reach guests across the Kingdom.”

Over the course of its 49-year history, Popeyes has been recognized in the global fried chicken market for its proprietary cooking techniques and authentic Louisiana flavours, including its now famous Chicken Sandwich and other iconic menu items.

“We are proud to partner with Popeyes to grow the brand’s presence in the Kingdom of Saudi Arabia. It allows us to create hundreds of career opportunities and share the joy of Popeyes with the people of Saudi Arabia,” said Madhav Kapur, the CEO of Gulf First. "We approach every aspect of life with an entrepreneurial spirit, with the aim to improve our lives and our world. We are eager to grow our share in the Saudi Arabia quick service restaurant market by continuing to focus on delivering exceptional service and great-tasting food to our guests. We believe this will position us well for success in the Kingdom of Saudi Arabia.”

 

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