REDTAG, the region’s favourite value fashion and homeware brand, concluded its Ramadan offers, raffles, and giveaways on May 12th, setting the bar high for customer-centric retail campaigns in the Middle East. In what can be regarded as its most ambitious Ramadan initiative, REDTAG awarded 10 Changan CS 95 (SUV) cars, SAR 10,000 cash every day, and free gifts.
10 lucky Winners were drawn in the presence of Ministry officials, . Among the total ten winners of Changan CS 95, eight are Saudi Nationals and one Indian and Yemeni..
The 35 days of Ramadan Kareem offer, which started on 27th March, saw the value fashion giant splurge over SAR 1.3 million, the sum total of 10 Changan CS 95 (SUV) cars and SAR 5,000 to 70 winners (twice every day for 35 days). Every shopper with a purchase of SAR 250 received a free gift, in line with its objective of delighting everyone during the holiest month of the year.
“There is immense satisfaction among everyone in the REDTAG family after this year’s Ramadan bonanza. Gratitude — which is the hallmark of the holy festival — found its true meaning in the giveaways. We wanted to show our appreciation for customers’ patronage, and we sincerely hope we have brought a smile on their faces this Ramadan,” expressed Shehbaz Shaikh, Chief Retail Officer, REDTAG.
REDTAG has been actively expanding across the country, strengthening its e-commerce offerings and launching hyper-convenience services like ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’. The value-driven brand also launched specialized Ramadan homeware and fashion collections at the start of the month, along with a range inspired by “Queen of Stage” Myriam Fares.
With several first-to-market services in the Middle East and its tiered loyalty program — RT Rewards — which boasts over 15 million members, REDTAG continues to cement its position as the leading value fashion and homeware brand in the region. Its contributions were recognized by Retail ME through the ‘Most Admired Brand Campaign of the Year’ award 2021.
“Congratulations to all winners of this year’s giveaways. On behalf of the REDTAG family, I’d like to wish everyone a happy, healthy, and prosperous time ahead. At this juncture, I’d like to promise that REDTAG will continue to exceed expectations, deliver unmatched value, and grab every opportunity to delight its shoppers,” added Shehbaz.
For more information, and to browse through REDTAG’s latest collections, please click here.