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Eye of Dubai
Business & Money | Sunday 17 March, 2024 11:08 am |

ROSHN showcases Saudi urban transformation at world’s leading real estate meeting

ROSHN Group, Saudi Arabia’s leading real estate developer and PIF-owned giga-project, showcased the Kingdom’s urban transformation at the world leading International Real Estate Professional Marketplace (MIPIM) in Cannes, France. Joining the ‘Invest Saudi’ pavilion, ROSHN attended as part of the largest ever Saudi delegation to the event. 


MIPIM, the world’s premier real estate conference, brings together the most influential stakeholders across the industry. Throughout the four-day event, ROSHN’s booth in the ‘Invest Saudi’ pavilion highlighted its unique value proposition and growth potential as the Kingdom’s future-focused, multi-asset developer of transformative mixed-use real estate. ROSHN’s representatives also participated in panel discussions, sharing their insight and expertise with industry peers.


ROSHN’s strategic presence at MIPIM underlines its role as a key enabler of Vision 2030 through sustainable, future-facing urban transformation that supports economic diversification, job creation, and boosts quality of life. In taking an active role at the event, ROSHN further enhanced its position as a trusted global partner of choice for international investors looking to collaborate with a leading Saudi giga-project with the one of the most diversified portfolios in the region. 


Held at the Palais des Festival in Cannes, France from March 12 - 15 2024, MIPIM welcomed more than 25,000 delegates, 6,500 investors, and over 300 exhibitors from 90 countries. This year’s event was designed to anticipate future trends through prospective information and the insights of top decision-makers, facilitating discussions on key themes such as urban development, sustainability, and innovation in the real estate sector. 


Building on a landbank of 200 million sqm, ROSHN is transforming Saudi Arabia’s urban environments with a new way of living. Its groundbreaking approach encompasses five projects: SEDRA and WAREFA in Riyadh; MARAFY and ALAROUS in Jeddah; and ALFULWA in the Eastern Province, with an exciting pipeline of projects to be announced. ROSHN’s destinations are all centered on integrated, people-first, and sustainable pillars that boost quality of life for residents and visitors alike.




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