Tourism & Hospitality | Sunday 26 July, 2015 11:55 am |

The hotel’s new restaurant complements food and beverage offerings

with distinct sounds through dedicated radio station

 

Abu Dhabi is hitting all the right notes with the launch of JazzArabia, the Middle East’s first jazz radio station.  Top radio talent broadcast live from a custom-built studio inside this Spanish tapas restaurant by acclaimed two-starred Michelin chef, Sergi Arola.

Through broadcasting a blend of mainstream, Arabic and Latin jazz music, with ‘crossover’ tracks, p&c by Sergi Arola creates a unique ambiance that gets guests in the mood even before their arrival with the sounds of the night following them home.  JazzArabia can be streamed live or via the JazzArabia app, which is available for download from the app store on all smart devices.

 

JazzArabia.com brings a new element to the overall dining experience and perfectly complements the sharing concept and quirky infusions served at p&c by Sergi Arola, providing a casual, easy listening blend of music.

 

“The launch of JazzArabia radio station from inside our restaurant is a first for the Middle East.  Going live on 4 June, it adds to the overall ambience of this iconic restaurant.  Dining today is more than a meal, it is an experience and we believe jazz and Sergi Arola are a natural blend for creating memorable moments with friends,” said, Thomas Guss, the hotel’s general manager.

 

 

p&c by Sergi Arola Offers Jazz on the Menu                                                                              

 

“JazzArabia will also air the works of jazz legends, such as Ella Fitzgerald and Louis Armstrong, and the more contemporary Michael Bublé and Diana Krall, meaning there is something for everyone,” he added.

 

Station owner Julian Allitt said, “The UAE is known to have the world’s highest penetration of mobile phone users, allowing widespread in-car, at-home and on-the-go listening.  In addition, our research shows Abu Dhabi has the perfect audience profile for a jazz radio station.”

 

Leslie Nachmann, a world gold medal winner at the New York International Radio Awards, will be chief presenter.  She currently presents on JazzRadio Berlin and on regional and national TV in Germany.

 

Artists featured on JazzArabia include all-time greats Ella Fitzgerald, Louis Armstrong, Miles Davis and Frank Sinatra, alongside such contemporary jazz stars as Michael Bublé, Diana Krall and Natalie Cole.  Crossover artists will include Amy Winehouse and Sade.  Latin greats will include Gilberto Gil – Brazil’s former culture minister – Tito Puente, Astrud Gilberto and Chick Corea.  Arabic jazz will feature such artists as Ahmed Abdul-Malik, Anouar Brahem and Rabih Abou-Khalil.  Rather than having separate programmes for each genre, JazzArabia will mix the different music styles.

 

p&c by Sergi Arola is a signature restaurant at Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi. A first in the Middle East for the Michelin-starred Chef Sergi Arola, the standalone restaurant brings an eclectic experience, pitting cutting-edge modernity against a traditional backdrop of the Sheikh Zayed Grand Mosque.

 

 

p&c by Sergi Arola Offers Jazz on the Menu                                                                                 

 

The dining destination offers a comprehensive menu of delectable seafood fusion creations imbued with Spanish flavours in sleek surroundings, with stunning views across the waterfront of Khor Maqta.  The flamboyant Spanish chef and restaurateur brings years of experience, having launched a series of restaurant across Europe and South America.

 

Hong Kong-based Shangri-La Hotels and Resorts currently owns and/or manages 90 hotels under the Shangri-La brand with a room inventory of over 37,000.  Shangri-La hotels are five-star deluxe properties featuring extensive luxury facilities and services.  Shangri-La hotels are located in Australia, Canada, mainland China, Fiji, France, Hong Kong, India, Indonesia, Japan, Malaysia, Maldives, Mauritius, Mongolia, Myanmar, Philippines, Singapore, Sultanate of Oman, Taiwan, Thailand, Turkey, the United Arab Emirates and the United Kingdom.  The group has a substantial development pipeline with upcoming projects in mainland China, Cambodia, India, Myanmar, Philippines, Qatar, Saudi Arabia and Sri Lanka. For more information and reservations, please contact a travel professional or access the website at www.shangri-la.com.