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Eye of Dubai
Business & Money | Tuesday 20 February, 2024 3:10 pm |

SLS Expo to Unveil Cutting-Edge Tech & Futuristic Innovations in Gen Z Engagement

Recent findings from a pivotal advisory board meeting, hosted by dmg events, the premier international organizer of events in the Kingdom of Saudi Arabia, have illuminated a path of transformation for the nation's events sector. The meeting, convened in Riyadh, brought together luminaries from across the entertainment and events’ industry to dissect current market dynamics, addresschallenges, and unpack future trends essential for sustaining growth. These insights will shape the agenda of the upcoming Saudi Light & Sound (SLS) Expo and its three-day summit, scheduled for May 7th – 9th at the Riyadh Front Exhibition & Conference Centre.




In a landscape energized by expanding tourism, investments in groundbreaking events tailored for Gen Z audiences, and the boundless potential of technology, the Kingdom’s events sector is poised for a seismic shift. The SLS Summit, a focal point of this year's Expo, will delve into the profound impact of tourism on the entertainment and events realm, dissecting how the influx of global visitors is reshaping the industry and inspiring innovation.




The advisory board, comprising leading industry figures, also highlighted the need for strategic engagement with Saudization initiatives and emphasized the importance of technical expertise in the pro-lighting and sound industry.




Based on the findings of the advisory board, technical knowledge in the pro light and sound industry will also be under the microscope, with experts divulging cutting-edge developments in professional lighting that are transforming theme parks, and exploring the immersive world of spatial audio.




“We’re witnessing exponential growth in the entertainment and live events’ space industry in the Kingdom and it’s driving a demand for the latest technology coupled with a hunger to understand changing market dynamics in the pro light and sound landscape across the country,” said Sarkis Kahwajian, Portfolio Director, dmg events. “This year, theSLS Expo will set the stage for innovators, manufacturers, and lighting and sound professionals as they generate leads, forge connections and usher in a new era in our industry.”




Co-located with the Saudi Entertainment and Amusement (SEA) Expo, SLS Expo will feature exhibitors from the pro-lighting and audio, live events, digital signage, hi-tech and theatrical equipment, laser technology, and stage technology sector. In addition, the SLS Summit will include presentations, think tanks, keynote addresses and panel discussions from leading industry experts on advancing the entertainment market and mapping its future as it works towards objectives under Saudi’s Vision 2030.


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