Sports | Sunday 1 February, 2015 8:26 am |

Souq.com, the premier online shopping destination in the Middle-East, launched an exciting range of Official Licensed Products for the upcoming ICC Cricket World Cup 2015 to be co-hosted by Australia and New Zealand. All exclusive ICC Cricket World Cup 2015 merchandise will be sold on Souq.com before and during the tournament.
The ICC Cricket World Cup 2015 is particularly special for the Middle East region with the United Arab Emirates team qualifying for the first time since 1996. The U.A.E managed to place second at the ICC Cricket World Cup Qualifier in 2014 to qualify. India, the winners of the last ICC Cricket World Cup in 2011, will be contending for another win this year. With large expat populations present in the Middle East, merchandise from teams such as U.A.E, India, England, New Zealand, Australia, Bangladesh, South Africa, Pakistan and Sri Lanka are sure to be a hit with the masses.
According to Ronaldo Mouchawar, Co-Founder and CEO of Souq.com, “Souq.com is elated to be an official E-Retailer in the Middle East for the ICC Cricket World Cup 2015. A large part of our consumer base comes from the countries that will be vying to be this edition’s Champions. We are delighted to be able to bring merchandise to them so that they can demonstrate support for their home team”.
The collection features polo shirts, t-shirts, hats and hoodies for both men and women. There is both team merchandise alongside ICC Cricket World Cup 2015 themed official licensed products ranging from $15 to $65.
Commenting on the partnership Campbell Jamieson, General Manager - Commercial at the International Cricket Council stated, “We are excited to have the ICC Cricket World Cup 2015 merchandise featured on Souq.com, one of the largest online megastore and e-commerce platforms in the Middle East. Souq.com is an excellent platform for these products to reach cricket enthusiasts throughout the region”. The ICC Cricket World Cup 2015 kicks off on the 14th of February.