Business & Money | Friday 3 June, 2016 4:24 am |

Tetra Pak the world’s leading food processing and packaging solutions company will join the rest of the world in celebrating the 16th World Milk Day. Tetra Pak promotes the consumption of safe packaged milk all over the world. By developing and implementing awareness campaigns publicizing the nutritional value of milk. Along with listing the benefits of consuming safe packed milk and the hazards of consuming loose milk. 

 

World Milk day was first commenced by the Food and Agriculture Organization of the United Nations in 2001 to celebrate the different aspects of milk; including its natural origin and nutritional benefits. With each passing year, the number of countries participating in World Milk Day has increased, to reflect ever growing interest in adopting healthier lifestyles.

 

 “Tetra Pak focuses on highlighting the importance of consuming safe packed milk, as opposed to loose or untreated milk. By nature, milk is a sensitive product. It is highly vulnerable to contamination if it is not handled properly during collection and transportation,” stated Ziyad Al Jadid, Head of Marketing Department at Tetra Pak Arabia.

 

He added, “Packed milk is tested before reception at the customer factories and only good quality milk is accepted. The milk is then exposed to the UHT process which eliminates bacteria and the six-layered carton keeps out sun, light, and air which makes UHT milk safe.”

 

The Ultra High Treatment (UHT) process, exposes milk to extremely-high temperatures, at 135°C for 3-4 seconds, and is then immediately cooled. This process kills any bacteria whilst keeping the milk’s natural nutrients. Afterwards the milk is safely packed in Tetra Pak’s six-layer package without any additives or preservatives. 

 

Aligned with our global vision of “Protect What’s Good”, Tetra Pak Arabia has many initiatives to raise awareness on the benefits of consuming safe packaged milk versus the dangers of consuming loose untreated milk. In 2015only, Tetra Pak Arabia has in fact helped local milk producers to produce a total volume of 741 Million Liters of safe packed milk.

 

Tetra Pak also joins hands with its partners like SADAFCO, Al Safi Danone and Nadec to roll out awareness campaigns on various communication platforms, aiming to continuously raise consumer awareness about the valuable benefits of milk and, in line with its motto, protects what’s good, Tetra Pak has always believed in spreading its message of protecting bones through milk, healthy beverages and food consumption, to a wider audience, remarked Ziyad Al Jadid.

 

It is worth noting that, milk contains 18 of the 22 nutrients necessary for a daily intake. It is rich in essential nutrients such as Vitamin A, D and B12, as well as minerals such as potassium, calcium, phosphorus, zinc, magnesium and protein. Studies have shown that a low intake of milk or milk related products increases the risk of osteoporosis, resulting from calcium deficiency, obesity and tooth decay.

 

Loose milk is sold untreated and unpacked. It is usually collected in unsterilized containers without refrigeration and sold in a jar or plastic bag. It exposed to pollution, sun and all types of bacteria, and in some cases unhealthy additives are added it to prolong its life. Boiling the milk at home does not kill all the bacteria or remove the additives.