26 Shawwal 1443 - 27 May 2022
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Eye of Dubai
Business & Money | Tuesday 10 August, 2021 2:50 am |

The Saudi Arabian Football Federation (SAFF) has signed an agreement with Lenovo to become the official technology partner for the Saudi Federation and National Teams.

The cooperation was announced during a press conference held at the headquarters of the Saudi Football Association in Riyadh on Sunday, 8th August in the presence of Vice President of the Saudi Federation, Khaled Al Thebity, Ibrahim Al-Qasim, Secretary-General at SAFF,Council member Naim Al-Bakr, and Marwan Bsat, General Manager for Lenovo Saudi Arabia. The signing ceremony also saw the attendance of the first national team star, Saleh Al-Shehri, and star member of the national Olympic team, Abdul-Ilah Al-Omari.


As part of the partnership, Lenovo will provide technical support to the Saudi national teams and will be an official sponsor of the Saudi football knockout cup competition, The Custodian of the Two Holy Mosques Cup and and placing the Lenovo logo on the video assistant referee technology screen, and the players switch panel.


Secretary-General at SAFF, Ibrahim Al-Qasim, expressed his happiness at signing the strategic partnership, noting that SAFF looks forward to further consolidating its alliance with Lenovo in the interest of both parties. He emphasized that the partnership will also deliver real and tangible improvements to the football ecosystem within the Kingdom.


General Manager for Lenovo Saudi Arabia, Marwan Bsat, emphasized that transforming the digital experience for Saudi football clubs and accelerating technological enhancements for the sport in Kingdom of Saudi Arabia has for long been a goal for the company. Bsat also noted that the smooth negotiation process with SAFF helped the partnership reach its full potential and demonstrated the organisation’s continued commitment to enhancing its operations.


Lenovo will leverage its best technologies and capabilities to help SAFF manage large amounts of data, transform operations, and deliver better results on and off the pitch.  


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