Tuesday 14 Dhu al-Hijjah 1441 - 04th August 2020
Facebook Twitter Linkedin Youtube RSS
Eye of Dubai
Sign up for newsletter:
Advertise with us
℃ Dubai   
| Register | Login
Image Verification
Business & Money NEWS
Business & Money is sponsored by:
Posted on: Monday 6 July, 2020 11:27 am
Truebell offers brands new route to market through e-commerce

UAE-headquartered Truebell, a leading GCC importer of fast-moving consumer goods (FMCG), has announced the expansion of its e-commerce offering, giving brands new omni-channel opportunities in this fast-growing segment.




Truebell will now sell a range of products on 24 online mainstream and specialised platforms, including Amazon, Noon, Sprii, MumzWorld and FirstCry. Initially, 900 products will be available with plans in place to increase this as demand comes through.




Thanks to this initiative, Truebell is rapidly becoming the distributor of choice for more leading international brands.




Truebell Divisional Manager, Retail & Food Service, Bhushant J. Gandhi said: “As part of our business strategy, we have held extensive discussions with several e-commerce platforms to add to our existing distribution channels and contribute to our overall growth.




“As a consequence of COVID-19, we have expedited this process and we are now in a position to sell a vast range of products online and support our clients who may be faced with limited e-commerce penetration capacity, ultimately enabling them to broaden their reach and increase sales.”




According to the latest report from the National Economic Register, the UAE’s e-commerce sector issued 196 licenses in May – the highest number allocated to any sector in the country. Research also revealed a 300% growth in demand for e-commerce services in the first five months of the year. 




As part of Truebell’s online offering, the company will sell a range of products from a cross-section of their business categories and will include food and non-food products from 35 different countries, with everything from baby and personal care to cleaning products. 




From an operational perspective, Truebell has created a dedicated warehouse in the main distribution hub, where a dedicated team is responsible for all storage as well as pick, pack and dispatch.




“Our expansion into e-commerce has been two-fold. Firstly, the growth in demand from consumers for online shopping portals has grown incredibly in recent times and this continues to increase as a result COVID-19 and the various restrictions that have been implemented,” said Gandhi.




“Secondly, the pandemic has impacted every industry around the world. It is therefore imperative that we work together to begin the first tentative steps to recovery. By creating e-commerce access to the brands we sell, we can support those who would not have necessarily had the scope or ability to sell their products online," he added. 




Truebell has grown exponentially since it was established in 1984. To date, it has a portfolio of over 10,000 products, including 60 global products, underscoring its position as a leading importer, wholesaler, distributor, and exporter throughout the GCC.


Print this Article
comments powered by Disqus
  • Mobily
  • Emirates Airline
  • Saudi Arabian General Investment Authority
  • Alsorayai Group
  • Emaar
  • HP
  • Council of Saudi Chambers
  • Modon
  • Emirates NBD
  • du
  • Dubai Chamber
  • Dubai Tourism
  • Microsoft
  • Riyadh Chamber
Eye Of Dubai
Islamic Date Converter Close
Gregorian Calender
Month Day Year
Hijri/Islamic Calender
Month Day Year
Day of the Week:

World Time Close
Unit Converter Close
Kindly select the desired Values & Units:
Forgot Your Password Close
We will send an email to your inbox to clear things up
Username or Email
* Mandatory fields / Error alert
Track Shipments Online Close
Enter Aramex AWB number
Enter DHL AWB number
Enter Fedex AWB number
Enter TNT AWB number
Enter UPS AWB number
Daily Newspaper Close