Universal Pictures International and Majid Al Futtaim Distribution on Wednesday announced a partnership that will see the Emirati-based distribution company release Universal films in Saudi Arabia and other Middle Eastern countries, including Bahrain, Kuwait, Oman, Qatar, the UAE and Egypt.
“This is a very exciting time for cinema in the Middle East with the investment and audience interest at unprecedented levels. We are thrilled to be partnering with Majid Al Futtaim, one of the most ambitious and forward-thinking groups in the region,” said Paul Higginson, executive vice president, EMEA for Universal Pictures International.
News of the partnership, which will take effect on Feb. 1, 2023, comes as Saudi Arabia and the wider Middle East experience rapid growth and strong box office results.
Under the deal, Majid Al Futtaim Distribution, one of the largest film distributors in the region and a subsidiary of Majid Al Futtaim Leisure, Entertainment & Cinemas, will release Universal Pictures’ titles, including the M. Night Shyamalan thriller “Knock at the Cabin,” the Super Mario Bros movie and “Renfield” starring Nicolas Cage.
“This strategic partnership reaffirms Majid Al Futtaim’s commitment to deliver compelling content and the ultimate cinematic experience to cinemagoers in the region,” said Ignace Lahoud, CEO of Majid Al Futtaim Leisure, Entertainment & Cinemas.
“We are proud to collaborate with Universal Pictures International, which has a long legacy of producing commercially successful and critically acclaimed movies. We look forward to bringing their impressive slate of blockbuster films and popular movie franchises to the big screen and working together to grow the Middle East’s cinema industry with films that attract a large and diverse audience,” he added.
Niels Swinkels, EVP and managing director of Universal Pictures International, said that the company will continue its distribution relationship with Four Star Films in Lebanon and Cyprus.
He said that Four Star Films “has been our trusted and exemplary partner in the region for over 40 years.”