Business & Money | Sunday 13 March, 2016 3:48 pm |

Hikvision, the world's leading supplier of video surveillance products and solutions, is set to strengthen the UAE security market at the International Exhibition for National Security and Resilience (ISNR) 2016, the Gulf region's foremost platform dedicated to homeland security, safety and national resilience. Rise Technologies, a subsidiary of Rise General Trading, has been appointed Golden Distributor for Hikvision.

Ghassan Kassabji CEO of Rise General Trading commented: "The demand for security surveillance in the UAE may very well soon exceed supply. Rise Technologies was established to cater to that growth, in partnership with a pioneer with a strong track record in the sector. Hikvision's reputation globally is truly unprecedented, and as its Golden Distributor for the UAE based in Abu Dhabi, we will be able to meet that demand head-on working closely with system integrators, consultants and end-users."

The Middle East's homeland security market is expected to grow by 18.7 per cent by 2020, three times the global average, according to a report by the consultancy Frost & Sullivan, and the UAE is a substantial contributor to this growth. Given the considerable increased demand for security and surveillance systems and solutions and ISNR's established following, Rise Technologies has chosen the event as the ideal platform to debut Hikvision's latest innovations in video surveillance products and solutions.

Binson Xu, General Manager Middle East for Hikvision added: "Our end-to-end offerings were designed to serve a diverse set of vertical markets, and Hikvision's products and solutions have already been excellently received and in use across the UAE. Thanks to our partnership with Rise Technologies and subsequent presence at ISNR 2016, we look forward to diversifying and expanding the same success across multiple sectors, particularly with the government."

From 15-17 March 2016, visitors can try out the latest in Hikvision's offerings, from the highest resolution covert network cameras available in the market, to mobile speed domes with professional video and audio codec technology, among others.

Since its inception in 2001, Hikvision has played an active role in video surveillance market, devoting 8% of its annual revenue to research and development (R&D) for continued product innovation, which makes up the largest R&D team for the security sector. The company's global presence, with regional offices in nearly 20 locations around the world, is augmented with the support of Rise Technologies as its UAE Golden Distributor based in Abu Dhabi.

ISNR 2016 will be held at the Abu Dhabi National Exhibition Centre (ADNEC) from 15-17 March.