InterContinental Hotels Group (IHG®) has launched its 2016 Trends Report: Meaningful Membership: Transforming Membership in The Age of I, challenging brands to engage with consumers in a way that builds Membership Communities; a powerful asset for brands in today’s dynamic consumer...
Unilever, one of the world’s leading FMCG companies and manufacturer of iconic brands such as Lipton and Lifebuoy, launched Zendium, the first toothpaste to harness the power of enzymes and proteins to boost the mouth’s natural defenses. The launch event was held in the UAE yesterday at ...
2015 has established itself as a record-breaking year for cross-border M&A post-financial crisis, according to a Cross-Border M&A Index* by global law firm Baker & McKenzie. With corporate deal-making activity at record highs, those companies are also executing record levels of...
In 2015, Group Renault's PC+LCV worldwide registrations saw a further rise of 3.3% for a total of 2.8 million vehicles, in a market that grew by 1.6%. This third consecutive year of growth in registrations allowed the Group to set a new sales record. The Group's worldwide market share now...
Competition winners have enjoyed a unique once-in-a-lifetime opportunity to play with the world’s top golfers at this week’s Abu Dhabi HSBC Golf Championship.
The amateurs, all based in the UAE but hailing from different corners of the globe, teed off with their heroes in the Pro-Am...
With the advancement of technology, the world is evolving and enabling people from across the globe to easily connect with each other. Twitter has become a go-to platform where individuals can express their thoughts and feelings regarding events occurring in different regions with a click of a...
Etihad Airways, the national airline of the United Arab Emirates, has appointed Lowe Open as its first global direct marketing agency following a competitive pitch.
The UK-based creative agency has been tasked with enhancing direct marketing activities for the Abu Dhabi-based airline....
According to a survey conducted by British Airways, taking part in family activities, discovering entertainment venues and visiting historical landmarks are among the top activities that KSA residents look forward to when they travel.
British Airways’ first special fares campaign ...
Nissan has made the award-winning new Nissan Juke crossover even more distinctive for Middle East customers and enthusiasts, with two new optional ‘Personalisation Packs’ exclusive to the region.
“The new Nissan Juke recently won the ‘Best Compact Utility...
Samsung Electronics Co., Ltd. announced the launch of Samsung Gear S2 smartwatch. A result of assiduous progressive innovation in the wearables category, the Samsung Gear S2 is purposefully designed with a versatile circular display and unique rotating bezel that provides an optimized user...