People enter Contract and Commercial Management discipline from a wide variety of backgrounds, often with little or no specific training. They may be financial or legal professionals, they may have come from sales or from a market intelligence function. A key value offered is that the World CC learning provides everyone with a consistent base level of knowledge. World CC also introduces the concept of a professional standard and matching certification, to encourage individuals in their continued development. This enables World CC to deliver a valid assessment of current capabilities at Associate, Practitioner and Expert level.