DUNES Expo

Organized by Arabia Fairs, DUNES is the Kingdom’s first dedicated exhibition focused on outdoor lifestyle, adventure sports, overlanding, and adventure tourism. The event brings together key players across the market, from equipment brands and outdoor retailers to tour operators, destination developers, and adventure communities.

Spanning 9,000 sqm, the exhibition will feature 100+ exhibitors and attract over 50,000 visitors, offering a dynamic environment for showcasing products, engaging directly with consumers, and building strong market presence.

Supported by leading national federations and industry partners, DUNES is set to become a central platform connecting brands and communities shaping the future of outdoor lifestyle in Saudi Arabia.