Dabur International makes big push into home cleaning products market with the launch of Dazzl Shield

Dabur International has entered the AED 2.4bn* Middle East’s Home Care market which consists of household floor and surface cleaners under the brand name “Dazzl Shield”. Dazzl consists of a range of floor disinfectant+cleaner and multipurpose disinfectant that offers 99.9% protection against germs.

Rohit Jaiswal, COO of Dabur International, said: “COVID 19 has impressed upon all the importance of maintaining personal and home hygiene. Our Dazzl Shield range of floor disinfectant and multipurpose disinfectant cleaners will help consumers to protect their household against germs and bacteria and keep everyone safe at home as well. This is in addition to our range of personal hygiene products such as Hand Sanitizers, sprays and germ protection hygiene kits under Dermoviva, all made in our UAE factory in Ras Al Khaimah.

Dazzl Shield Disinfectant Floor Cleaner

This product is made from natural pine oil that is normally used for medicinal purpose, personal hygiene and household cleaning to keep environment germ free.

Key features:

• Anti-bacterial.
• Kills 99.9% of germs.
• Effective on multiple stains.
• Safe to use on all hard surfaces
• Long lasting Scent
• Cleaner+ Disinfectant

Dazzl Shield Multipurpose Surface Disinfectant

This is a suitable solution for surface cleaning, normally used for kitchen surfaces, sinks, chopping boards, baths, taps, toilet seats, fridges, baby chair and changing mats.

Key features:

• Kills 99.9% of germs.
• Non-toxic ingredients.
• Disinfects multiple surfaces
• Compatible with a wide range of hard and soft surfaces.
• Safe on food areas
• Cleaner+ Disinfectant

Dazzl Shield products are available from leading supermarkets like Carrefour, Lulu and e-commerce websites such as Amazon and Noon.

*market estimates