“Jazeera Paints”, the leading company in the industry of paints, colors, and construction solutions, has launched the color collections of Color Trends 2024, titled “The Art of Life”, to renew the meanings of life in its broad sense. These collections feature meticulously chosen colors based on professional recommendations from color and décor experts and designers, and their creative vision and intention to introduce innovative concepts have endowed each collection with a distinct character and a palette of appealing colors that exude a sense of uniqueness.
The launching of Color Trends 2024 took place recently in St. Regis Hotel at Via Riyadh, with the presence of an elite audience of color enthusiasts and experts, along with a significant number of social media influencers. The event included a speech by the CEO of Jazeera Paints, Mr. Abdullah bin Saud Al-Romaih, highlighting the impact of colors on our lives as a visual language that expresses and conveys our emotions, besides emphasizing that this event would serve as a distinctive annual milestone, showcasing a broad range of innovative colors to cater to all tastes.
The event included a documentary about the rich history of Jazeera Paints and the inspirational journey of Color Trends 2024. This journey commenced with a collaborative workshop with the globally renowned “Pantone”, a leading company in the field of colors, alongside engineers and specialists in design and décor. They, in turn, played a crucial role in leaving a unique mark on the Color Trends 2024. Following this, an impactful and inspiring panel discussion took place, featuring the CEO of Jazeera Paints, Mr. Abdullah bin Saud Al-Romaih, the VP of Color Marketing Group, Mrs. Judith Van Vliet, the conceptual artist, Mrs. Noura bin Saidan, and Eng. Karim Al Assal, General Manager at MAK. The event concluded with the launch and mesmerizing presentation of the color trends through a distinctive video, and the finale of the event provided a wonderful opportunity for guests to view the color trends 2024displayed on innovative models and share their opinions about this outstanding event.
In Color Trends 2024, “Jazeera Paints” was keen on attending to the components involved in seamlessly integrating harmonious shades, and this was achieved by innovatively crafting distinctive color palettes that impart a character in line with the latest design trends, offering vibrant experiences to achieve a noticeable impact on our homes and personal spaces.
About "Jazeera Paints"
Founded in Riyadh in 1979, “Jazeera Paints” is a company specializing in manufacturing, producing, and exporting high-quality paints in accordance with the highest sustainability and environmental security standards. Over the last decades, Jazeera Paints has successfully maintained its top-notch place as one of the most prominent companies that manufacture paints and dyes in MENA, with an annual production capacity exceeding 500,000 tons and more than 750 active showrooms inside and outside KSA.