Beauty & Style | Wednesday 21 January, 2015 12:29 am |

In a step that is set to revolutionize the regional beauty industry, Paul Mitchell – the well-known US professional hair care brand, has announced its plans to set up a training institute for beauty enthusiasts in the UAE in collaboration with Nazih Group. The announcement came during an event held at Sheraton Hotel JBR in Dubai in the presence of officials from Nazih Group and Paul Mitchell.

The number one US salon brand was brought to the region by Nazih Group, the pioneer marketer and distributor of professional salon products and equipment in MENA region, last July and had massive success among professional beauty salons and hair stylists in the UAE.

Mr. Nazih Hamad, the Managing Director of Nazih Group, said: “After a successful launch last year, we are pleased to announce our plans for setting up a training institute which will definitely benefit hair stylists in the UAE. This step is to further reinforce our commitment to our discerning customers and we are sure that the new training institute will benefit those seeking the latest trends in the beauty industry.

In his comments John Paul Dejoria, chairman and co-founder of Paul Mitchell said:” The huge success that Paul Mitchell’s hair care range brought in, motivated us to set up the plan for a training institute and the fact that Dubai has it all nowadays, we decided to kick off from here. We are also happy to be working closely with a leading group such as Nazih in this amazing growth journey for their wide expertise in the beauty scenery in the region.”

Paul Mitchell started more than 35 years ago to provide luxury hair care at an affordable price. The rich product portfolio makes the brand a leader in the hair care industry worldwide with a renowned institute that graduates 17,000 hairstylists annually. John Paul Dejoria – Chairman and Co-founder of the brand will be visiting the UAE for the first time to witness the launch plans and explore the potential market for the brand in addition to developing the business.

Nazih Group is the exclusive distributor for over 50 brands in MENA region. A pioneer in the Middle East, Nazih Group is in existence for more than 35 years, and present in 16 countries across the MENA region and Canada.