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Eye of Dubai
Business & Money | Sunday 1 May, 2016 2:08 pm |

SCITRA receives the Emirates QUALITY MARK (AL-ALAMA) from ESMA

SCITRA (Soaps and Chemical Industries Trading Company), a part of the Albatha Home & Personal Care Group of Albatha Holding, was recently awarded with the Emirates Quality trophy and awarded the Emirates QUALITY MARK from Emirates Authority for Standardization and Metrology (ESMA). Albatha Group is one of the largest private business Group in the UAE, consisting of more than 25 autonomous companies in diversified sectors and has combined staff strength of over 6,000.

SCITRA is the first company to use the Emirates Quality Mark on all detergent powders manufactured and packed at SCITRA’s factory in Sharjah.


The Emirates Quality Mark are granted to the products that demonstrate compliance with the relevant ESMA Standards and that are manufactured by an organization implementing an effective Quality Management System to ensure continuous product compliance.


After comprehensive evaluation by ESMA of SCITRA’s Quality Management System and manufacturing processes for detergent powder products, SCITRA have been awarded the Emirates Quality Mark and Trophy.

Bill Hunt, SCITRA’s General Manager, said: “We are delighted to be the first company in the UAE to meet all of the necessary requirements that are needed to be awarded the Emirates Quality Mark by ESMA. We are an organisation that is purely driven by values. We adopt best industry practices and standards that are ahead of the industry.

“Scitra is the U.A.E’s leading manufacturer of detergent powder, producing over 20 of the regions most respected brands, including TAJ”.


Stephanus Ferreira, Head of Quality and Science at SCITRA, said: “We value the consumer and customers and this standards and certifications are necessary in the industry to build customer and consumer confidence. Educating the industry about the Emirates Quality Mark is extremely important so that they can trust the products and are sure of the quality.

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