The arrival of the holy month of Ramadan brings with it a time of warmth, togetherness, reflection and connection – things that are increasingly precious in today’s uncertain world. To mark the occasion, Swarovski has curated a brilliant selection of styles that inspire women to express themselves and shine a light on the treasured bonds of friendship and love.
Nasr Sleiman, Managing Director at Swarovski Middle East, says, “At this blessed time of the year, self-reflection, connection, friendship and gifting loved ones are top of mind. Our jewelry selection for the Ramadan Campaign brings both meaning and style to any look, inviting women in the region to express themselves while also cherishing the special bonds with family and friends who mean the world to them.”
Renowned Kuwaiti Influencer, fashion blogger and TV presenter, Noha Nabil, is the face of the campaign. She brings with her an impressive social media following of over 8 million as well as her sister and fellow social media influencer Nouf Nabil, and friend and influencer Deema Al Asadi.
In the campaign, the stylish group not only showcase their unbreakable bond, but also how precious childhood memories have become brilliant traditions from cherished years spent together during the Ramadan season. Swarovski invites women to #SharetheSparkle this Ramadan and to celebrate the magic of friendship and eternal bonds.
Highlighting the importance of family and friendship, Noha Nabil says, “I am thrilled to be part of this year’s Swarovski Ramadan Campaign, especially alongside the two people closest to my heart. While we are all busy with our lives, Ramadan is a time to reconnect with family and friends - the people who mean the world to us. Swarovski reinforces this message with a brilliant selection of jewelry and accompanying campaign.”
Jewelry Selection for the Ramadan Campaign
Ideal for wearing or gifting this Ramadan, each design carries the message of friendship and togetherness. Elegant, refined and easy-to-wear styles shine brightly, and they can be worn alone or layered together, enabling women to experiment with their look.
Five Swarovski Symbolic Collection styles look to the Middle East for inspiration:
SADAGA – FRIENDSHIP
Suspended from the golden tones of a shimmering chain, the Arabic term for friendship is embellished with pavé-set Swarovski crystals that catch the eye. This beautiful gift idea is perfect for a sparkling look.
Native to the region and strikingly beautiful, the palm tree designs bring a touch of nature and a lot of sparkle to everyday looks. The shimmering motif adorns a sparkling bracelet with an adjustable closure and a glittering necklace embellished with green Swarovski crystals.
For Ramadan, the selection also features ten designs from the Stunning Collection, that reimagine the ginkgo leaf, a symbol of hope, peace, strength and longevity, in sparkling style:
Nature’s influence continues to be a rich source of inspiration for the season. The Stunning Collection brings to life monstera, ginkgo and olive leaves – symbolic plants that thrive in warmer climates. Refined necklaces, pendants, earrings, a bracelet, bangle and brooch are encrusted with sparkling Swarovski crystals that shimmer with every movement.
Swarovski sparks delight and delivers a diverse portfolio of unmatched quality, craftsmanship and creativity. Founded in 1895 in Austria, the company designs, manufactures and sells the world’s highest quality crystal, genuine gemstones, Swarovski Created Diamonds and zirconia, finished products such as jewelry and accessories, as well as interior design and lighting solutions. Now celebrating its 125th anniversary and run by the fifth generation of family members, the Swarovski Crystal Business has a global reach approximately 3,000 stores in around 170 countries, more than 29,000 employees, and revenue of about 2.7 billion euros in 2018.
Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2018, the Group generated revenue of about 3.5 billion euros and employed more than 34,500 people.
A responsible relationship with people and the planet has always been an integral part of Swarovski’s heritage and is embedded today in the company’s well-established sustainability agenda. In addition, the global Swarovski Waterschool education program has reached 500,000 children on the world’s greatest rivers. The Swarovski Foundation was set up in 2013 to honor the philanthropic spirit of Daniel Swarovski and works to support culture and creativity, promote human empowerment and conserve natural resources to achieve positive social impact.