Business & Money | Tuesday 20 January, 2015 8:53 am |

Dubai-based developer Seven Tides has launched a new mobile-friendly website which is now image-centric, having discarded thumbnail reference images and replaced them to allow full view images with dedicated headlines.

Seven Tides has also added a mobile-friendly menu and enabled touch features like swiping slider images by finger as a recent User Experience Design (UXD) study revealed that users prefer to scroll rather than click.

“There are over 2.5 billion smartphone users around the world and each of course have a camera, so it is hardly surprising that we have become a society that is clearly image-driven,” said Declan McNaughton, Director of Sales & Marketing - Real Estate at Seven Tides.

The beauty of images is that no translation is required, they speak a thousand words in any language and dedicated social platforms such as Instagram underscore their universal popularity.

“Utilising an image-centric website will optimize our marketing campaigns, providing potential investors and real estate agents, with an option to promote or view our luxury residences on the move through the use of imagery, I believe our new online platform will give us an edge over our competition, some of which are primarily text based,” added McNaughton.

“Powerful imagery can also drive emotion, so they must be relevant and realistic, creating a sense of belonging or feeling virtually at home, in the Anantara Residences,” added McNaughton.

Other features of the website include allowing visitors to see a full overview of the project from the homepage itself; it also has switched email delivery to use a cloud-based service to ensure 100% delivery.