Business & Money | Tuesday 20 September, 2016 12:39 pm |

RAKtherm, the leading and internationally certified brand of innovative PPR and PEX piping systems has devised a Solid Growth Plan to further increase its international footprint in response to growing global market demand for high technology piping solutions. The three-pronged plan comprises investment in capital expenditures, market dominance strategies, and product innovation which has resulted in a 34% increase in production capacity. This has ensured adequate global supply, strengthening of resources for wider market penetration and reinforced an already extensive distribution network in 35 countries worldwide.

 

Mr. Ali Hashim, Chairman of Hashim Group said, “Having established ourselves as market leaders in the global arena with a portfolio that boasts the world’s most versatile and comprehensive piping systems to provide the LUXURY of piping systems to WORLDWIDE, we have realigned our focus this year to leverage the potential of global markets. The demand for high-tech, high performance piping solutions that conforms to the highest international standards to support large-scale construction projects is immense. We are preserving and expanding our market territories by developing the latest MEP technology solutions to meet plumbing challenges. We continue to focus on achieving our operational excellence by implementing the right mechanisms to achieve and sustain our industry leadership position. Furthermore, on 2017 we will be launching the new range of piping systems developed by RAKtherm”    

 

“Investments to the tune of $200 million in capital expenditures which we announced last year is for technology enhancement, equipment modernization, and for launching of the new innovative piping systems from RAKtherm” added by Mr. Ali Hashim.

 

RAKtherm utilizes advanced German technology and the in-house engineering teams’ expertise to deliver the most modern high-performance piping systems with a service life of 50 years to support major MEP projects across GCC, North and South Africa, South and East Asia, and Europe gaining an impressive global market presence. RAKtherm products are engineered and manufactured with high precision that are tested, conformed and certified by DVGW, CSTB, SKZ, HY, and TUV, affirming the highest level of efficiency, functionality, and performance.

  

Market dominance strategy aims for consistent extensive distribution to broaden and control geographical network, this sustained momentum allowed RAKtherm to position their brand globally. In support of this strategy, RAKtherm has obtained CSTB (quality of building) French certification emphasizing the highest technical standard of its products, and opening up new avenues with countries that require this particular quality standard. This has readily positioned RAKtherm to entirely saturate the global mainstream market. “We are heightening our distribution effectiveness through technical product certification globally to objectively demonstrate that RAKtherm fully meets the level of quality across the world” added by Mr. Hashim.

 

RAKtherm set a new industry standard with the launch of anti-UV fittings registered by the German Laboratory Institute and continues to be the only manufacturer with this product offering. With strong focus on efficiency and functionality, RAKtherm launched the new and innovative range of fittings and accessories earlier this year and continues to focus on modernizing its product portfolio and advancing piping system standards in the MEP industry.