Business & Money | Tuesday 8 March, 2016 5:41 am |

Waiwera Artesian Water, the world’s leading water brand from New Zealand which is internationally renowned for its award-winning taste, impressive health qualities and iconic green bottle and is 100% Halal, is now available in the UAE.

 

Adyton One General Trading – the Dubai-based top food and beverage distribution company, has acquired the distribution rights for Waiwera Artesian Water across the UAE. Founded in 2012, the company is in partnership with The Armed Forces Cooperative Society, and part of H.H Sheikh Mohammad Bin Rashid Establishment for Small and Medium Enterprises. 

 

Adyton One is planning AED 33 million investments to reinforce Waiwera’s market reach and footprint in the UAE, and boasts one of the highest per capita water consumption in the world. In the UAE, more than 250 litres of bottled water are consumed per person per year.

 

The UAE’s bottled water market, which was worth US$ 845 million in 2013, is expected to reach the $1 billion mark in 2016, according to Euromonitor International, which offers huge growth potential. The launch of Waiwera brand in the UAE assumes great significance in this direction. 

 

“Adyton is privileged to partner with Waiwera Artesian Water as part of its expansion plans in the UAE, wider Gulf and the Middle East region. Waiwera’s world-famed water quality, award-winning bottle design and environmentally-friendly policies make the brand a perfect fit for both high-end restaurants and today’s quality and eco-conscious consumers and is a proud addition to Adyton portfolio,” said Ahmed Al Raeesi, Chairman of Adyton One General Trading.

 

He added: “Waiwera has been keen to establish its market presence in the dynamic UAE market, also spread its market presence in the Gulf and Middle East. Our expansion here is timely for consumers looking for a clean water solution that not only tastes great, but is safe to drink and has additional health attributes.”

 

Since 1875, Waiwera has drawn its water from an artesian aquifer in one of the purest places on Earth, New Zealand’s Waiwera Valley. The first premium bottled water from the Southern Hemisphere, Waiwera was voted the world’s best water in 2008 by Decanter Magazine and has also won prestigious design awards.

 

Waiwera Artesian Water in UAE, is available in 350 ml and 500 ml BPA – free PET bottles.

 

Waiwera Artesian Water is Halal certified by The Federation of Islamic Associations of New Zealand [FIANZ] which is issued only after a thorough and rigorous Halal auditing process. The water is also Carbon-neutral certified, as also accredited by Bio-Gro and HACCP. 

 

Legend has it that New Zealand’s Maori warriors would go to Waiwera to bathe in the waters to recover from the rigors of battle. Carbon dated at 15,000 years old, Waiwera water is utterly free of human pollution and consequently has the lowest total dissolved solids of any bottled water available on the market.

 

Given its outstanding historical pedigree, Waiwera also contains unique health characteristics including alkaline levels (pH range of 8.5 to 8.9) which not only create its soft taste, but helps counteract the damaging acidic conditions within the body and promote rapid healing and recovery.

 

Adyton One is part of Adyton Group, which has presence in a wide array of sectors, ranging from Interior Design and Architecture to Real Estate, Trading and Tourism.