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Eye of Dubai
Technology & IT | Wednesday 6 March, 2024 1:31 pm |

Ejada systems Ltd. and Etihad Etisalat (Mobily) Take Flight with First-Ever Oracle Fusion in Middle East Telecom

Ejada Systems Ltd., a leading technology solutions provider, and Etihad Etisalat (Mobily), a prominent telecom operator in Saudi Arabia, have achieved a groundbreaking feat: implementing the first-ever Oracle Fusion solution in the Middle East telecom industry. This landmark project propels Mobily into the cloud era, unlocking a new level of agility, data-driven decision-making, and a competitive edge.

This project spearheaded a complete transformation for Etihad Etisalat (Mobily). Business processes were meticulously reengineered, unlocking enhanced efficiency and agility. The full-suite deployment of the Oracle ERP system, encompassing Human Capital Management, Supply Chain Management, and Finance, brought centralized control and real-time insights. Moreover, collaborative customization ensured the solution perfectly aligned with Mobily's specific needs.

Commenting on the impact of this ground-breaking project, ejada’s Chief Executive Officer Fawwaz Abou El Naser said, “This project has not only positioned Mobily at the forefront of the telecom industry but has also equipped the company with a clear competitive edge, driven by a future-proof technology platform. It demonstrates the continued rise of cloud services in sync with the country’s technological development”.


This transformative journey empowered Etihad Etisalat (Mobily) with enhanced flexibility and scalability to adapt to market shifts and future growth, improved operational efficiency through streamlined processes and centralized data management, real-time decision-making fueled by data-driven insights across the business, and a competitive edge thanks to a future-proof technology platform. This project serves as a testament to the success of Mobily's embrace of cutting-edge solutions and its dedication to staying ahead of the curve in the telecom industry.

"Migrating to the cloud with Ejada has been an important milestone for Mobily. The enhanced flexibility and the ability to access real-time insights into our operations will support our decision-making processes, enabling us to adapt with greater speed and precision to the evolving market demands. . Such advancements are key to maintaining our pioneering status within the TMT sector and are integral to our dedication to ongoing innovation and service excellence.." said Yousef A. Alsuhaibani , Chief Information Officer.

The collaboration between Ejada and Mobily fosters enhancements in agility, efficiency, and data-driven decision-making, demonstrating a shared commitment to embracing cloud technology's potential for innovation.


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