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Technology & IT | Sunday 5 May, 2024 10:01 am |
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HONOR Secures Top Spot in China Smartphone Market in Q1 2024

Global technology brand HONOR has achieved the top position in the China Smartphone Market for Q1 2024, according to the latest IDC report. The success is attributed to the widespread popularity of its Magic 6 series, resulting in a remarkable 123.3% year-over-year increase in shipments. Additionally, HONOR secured the second spot in China's foldable market share, showcasing its exponential growth driven by advanced AI features and innovation.

 

HONOR Surges in Middle East and Africa (MEA) Markets

 

Talking about HONOR in the Middle East region, and in the competitive markets of the Middle East and Africa (MEA), HONOR stands out as a leading tech brand on the rise, achieving remarkable milestones and solidifying its position as the fastest-growing tech brand in the region. In 2023 alone, HONOR witnessed an impressive 154% year-over-year growth, showcasing its strong dedication to meeting the needs of local consumers through innovation, superior technology, and uncompromising quality. Let's explore how HONOR attained such growth in the region and the factors contributing to its success.

 

HONOR Magic V2 Launch Spurs Remarkable Sales Growth

 

In 2024, HONOR began it strong by introducing the thinnest and lightest foldable smartphone HONOR Magic V2 in key markets like the UAE, KSA, Iraq, and South Africa. HONOR Magic V2 have contributed significantly to its remarkable success. 

 

Comparing the first month of sales between this year's HONOR Magic V2 launch and last year's HONOR Magic Vs, there has been a remarkable surge in sales. Specifically, in the UAE, sales have skyrocketed by an astounding 1200%, while in KSA, there has been an impressive 646% increase.

 

HONOR Magic6 Pro: Redefining Smartphone AI Technology

 

Following this, HONOR presented the HONOR Magic6 Pro, known for its superior AI Camera technology and personalized user experience with the power of Magic Portal. The HONOR Magic6 Pro introduces a new era in smartphone technology, seamlessly integrating AI to enhance every user interaction. With features such as the AI Falcon Camera for intelligent photography, Magic Portal which harnesses the power of AI to understand and comprehend users' messages and behaviors., and AI Privacy Call 3.0 ensuring sound privacy and adaptive voice adjustments, the HONOR Magic6 Pro sets a new standard for user experience and device interaction.

 

HONOR Adapts to MEA Consumer Preferences

 

In a region where consumers eagerly embrace AI technology to simplify their lives, HONOR seized the perfect opportunity to shine. The Middle East and Africa's tech-savvy audience welcomed HONOR's innovative solutions, making life easier and more convenient.

 

Recognizing the region's appreciation for elegance and premium quality, the leading tech brand unveiled the PORSCHE DESIGN HONOR Magic V2 RSR. PORSCHE DESIGN HONOR Magic V2 RSR where HONOR’s human-centric approach meets the purist, functional aesthetics of Porsche Design. 

 

Diverse Portfolio and Innovative Features

 

Besides their flagship devices, HONOR offers a diverse portfolio of smartphones catering to different market segments and consumer preferences in the Middle East region including the durable HONOR X Series, the high-end HONOR N Series and the flagship HONOR Magic Series. By providing a wide range of options, from budget-friendly devices to flagship models, HONOR caters to various market demands.

 

HONOR also introduced the industry’s highest 4320Hz PWM Dimming for eye comfort and sets as the first brand in the industry to adopt new materials and techniques, enabling tech breakthroughs on our titanium hinge, silicon carbon battery technology, anti-scratch NanoCrystal Shield. 

 

HONOR's VIP Customer Service

 

HONOR's dedication to customer satisfaction shines through in their exemplary VIP services and customer support. They prioritize convenience by offering door-to-door service, demonstrating their commitment to putting customers first. With HONOR Care+, users benefit from a range of services and warranties, including screen protection and a 30-day replacement policy. 

 

Their partnership with Sharaf DG ensures swift repairs for all HONOR products at their stores across the UAE. Notably, the recent introduction of the HONOR Authorized Service Center in Riyadh and HONOR Jeddah Exclusive Service Center signifies their ongoing efforts to enhance service quality for consumers in the Middle East.

 

HONOR's rapid growth reflects its dedication to innovation, quality, and customer-centricity. Through cutting-edge technology, extensive product offerings, and exceptional customer service, HONOR has not only met but exceeded the expectations of consumers in the region. As the brand continues to invest in research and development, expand its product range, and strengthen its presence in key markets, it stands poised for even greater success in the years to come. HONOR's journey in the MEA region is not just a tale of growth, but a testament to its commitment to shaping the future of technology and enhancing the lives of consumers across the region.

 

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