Beauty & Style | Tuesday 19 May, 2015 7:51 am |

The brand recently launched two distinct new fragrances; Army of Lovers and Epine Mortelle


- The heart and mind behind the luxurious brand, LM Parfums, had a passion and he sure did bring it to life. Laurent Mazzone, the man who the brand is christened after, was fascinated by fragrances since his childhood; even as a child, he analyzed and mixed samples of perfumes to discover new scents.
In 1998, attracted by fashion catwalks and workrooms, Laurent decided to dedicate his professional life to fashion thereby opening his first boutique in Grenoble that he called Premiere Avenue. However, it did not take long for his passion for scents to emerge yet again as he started crafting scented candles to perfume his boutique. While Laurent began opening up more luxury fashion boutiques, his commitment to fragrances grew and with that his passion for perfumes developed as well. Guided by the universe of Fashion, Laurent translated his creative and passionate imagination for fragrances into a unique and complementary fragrance line and thus, in 2010 the first LM Parfums was founded. A perfectionist who is as unconventional as he is inimitable, Laurent ensures that each and every LM fragrance is composed with the purest traditions of high French Perfumery. The brand boasts of an immense portfolio of scents that blend the best of notes with each scent more distinctive than the other.
LM Parfums made its foray into the region through House Of Niche, a specialized master distributor for niche fragrances. With the launch of two new exclusive perfumes, Army of Lovers and Epine Mortelle, LM Parfums and House OF Niche expect to take the market by storm just as the predecessors of the LM range did.
Army of Lovers is truly a skin perfume which unites the strong notes of coriander, oak moss and patchouli. The fragrance plays with paradox and epochs and can be sported by both men and women. Priding itself on catering to those who refuse to be stereotyped, Army of Lovers is both sensual and earthy! The perfume is made up of top notes of Coriander, Spices, Rose and violet while the middle notes are of Cashmere wood, Sandalwood, Patchouli and Oak moss. Army of Lovers boasts of base notes of Honey, Amber and Musk thus making for a concoction that retains a spicy Cypriot legacy of the classics!
Epine Mortelle is a dramatic yet comforting fragrance that channels the absolute essence of an angelic rose. The scent boasts of top notes of Pink Pepper, Black Pepper, Sechuan Pepper, Cumin, Nutmeg, Anise and Angelic. The middle notes for this one are Violet, Damascene Rose, Extract and Tincture, Centifolia May Rose, Mimosa and BlackCurrant while Musk and Vanilla round off the base notes.
With a host of delicious scents available at Sephora and select stores in the region, LM Parfums is a luxurious treat to the senses!