Beauty & Style | Thursday 18 June, 2015 12:11 pm |

The Holy month of Ramadan is the time of devotion, perseverance, faithfulness and dedication. Inspired by Ramadan , the award winning jewellery retailer, Pure Gold Jewellers has launched a special collection of gold and diamond pendants artistically inspired by the crescent moon with the engraving “Allah” and “Shahada - the testimony and Islamic creed declaring belief in the oneness of God and the acceptance of Muhammad (PBUH) as God's Prophet, transcribed in Arabic calligraphy.
Sighting of the crescent moon, which marks the beginning of Ramadan, a month of blessings, is the intricate idea behind the pendants.
Karim Merchant, CEO & MD of Pure Gold Jewellers, says: “Gifting of a beautiful blessing is what the pendants symbolise. We have designed the moon shaped pendants in contemporary Arabic style with engraved calligraphy. Although inspired by tradition, the special edition pendants appeals to today’s woman and will make the perfect gift for her.”

Crafted in 18k Italian gold, inspired by the first pillar of Islam, the unique “Crescent” pendant is designed with intricate details, layered with a line of diamonds with a border of white gold. This work of art is a magical blend of white and yellow gold with dazzling diamonds. This stunning creation is available for a price of AED 1299.


The “Generosity” pendant in the limited edition collection features an assortment of diamonds framed in gold. This pendant in delicate Arabic design is available for a price of AED 1099 and is an enduring piece of jewellery to be valued forever.

For media queries, please contact: Lisa George/Merina Fathima, Iris PR, Dubai, UAE. Tel: +97144341207, Fax: +97144341163. E-mail: [email protected]/ [email protected].

About Pure Gold Jewellers:

Pure Gold Jewellers is an award winning jewellery retailer recognized for excellent customer service. It is now one of the fastest growing jewellery brands with 125 stores in 12 countries. It is the only ‘D’ certified World Diamond Mark authorized diamond retailer in the GCC region.
Pure Gold Jewellers is a recipient of the "Best Service Performance Brand" award in the large business category for five years - 2007-2008, 2008-2009, 2009-2010, 2011-2012, 2012-2013 and 2014-2015 - under the Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development.
The company also topped in the 'Best Customer Service' category in the UAE jewellery sector in an annual study by international consultancy Ethos Consultancy for the year 2009 and 2010.Pure Gold Jewellers has been consistently ranked as a Superbrand by UAE Superbrand Council for five consecutive years since 2009.

For further information please visit www.pugold.com