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Eye of Dubai
Tourism & Hospitality | Thursday 9 May, 2024 12:57 am |

Saudia and Season Tours sign an MoU for Saudi Arabia's Tourism Enhancement

Saudia and Season Tours have signed a Memorandum of Understanding at the Arabian Travel Market (ATM 2024) in Dubai, establishing their commitment to fostering Saudi Arabia as a global tourism hub. This partnership combines Saudia's extensive air services with Season Tours’ travel experiences, aimed to redefine Saudi tourism's accessibility and connectivity.


The MoU, signed by Arved Von Zur Muehlen, CCO at Saudia and Mr. Ayman Yousef Khalawi, CEO and Owner Representative at Season Tours, establishes a dynamic alliance to elevate and promote tourism and travel services in Saudi Arabia. It will also introduce exclusive travel packages showcasing Saudi Arabia's hidden gems, positioning the Kingdom as an essential destination on the global travel itinerary.


Arved Von Zur Muehlen, CCO at Saudia, stated: "We are delighted to partner with Season Tours. Together, we are dedicated to maximizing Saudi Arabia's tourism appeal and delivering unparalleled experiences to our guests, highlighting the Kingdom's rich culture."


Season Tours and Saudia will synergize their marketing efforts to amplify visibility and enhance customer engagement, driving tourism growth in Saudi Arabia. Furthermore, Season Tours is committed to offering an exceptional travel experience, integrating exclusive features such as tailored itineraries, preferred rates, and immersive cultural tours.


Mr. Ayman Yousef Khalawi, CEO of Season Tourism, said: "At Season Tours, we are thrilled to aboard this transformative journey with Saudia. This partnership signifies a pivotal moment in Saudi Arabia's tourism landscape, as we work hand in hand to unlock the Kingdom’s unparalleled beauty and cultural heritage."


Both parties will explore opportunities for resource sharing to optimize operational efficiencies and elevate service standards, ensuring unparalleled customer satisfaction. In addition, Season Tours and Saudia will exchange market insights and consumer data to gain deeper insights into traveler preferences, enabling the customization of tailored experiences. The partnership also extends to collaborative sponsorship of events and promotional programs, fostering interest in regional and international travel to and from Saudi Arabia.


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