YouGov, the international data and analytics group announced in its global automotive ranking for 2021 that Toyota is the number one brand in the automotive sector in Saudi Arabia owing to its remarkable legacy in the sector.
Highlighting the best-performing brands in the automotive sector, the YouGov 2021 Automotive Rankings is based on the Index score linked to the YouGov BrandIndex - a measure of overall brand health calculated through factoring in customer perception on average of the brand’s quality, value, and reputation.
Speaking on the recognition Munir Khoja, Managing Director, Marketing Communication, Abdul Latif Jameel Motors, said: “We are delighted to see Toyota being recognized as the top automotive brand in Saudi Arabia. The collaborative and future-focused approach leveraged by Toyota and Abdul Latif Jameel Motors as well as our guest-first philosophy have helped Toyota remain at the forefront of the automotive sector for well over two decades. Our dedication to continuous improvement has won Toyota considerable acclaim among motorists in Saudi, where it is one of the most popular brands of all time.”
Abdul Latif Jameel Motors’ excellent reputation among the country’s audience has enabled Toyota to continue to meet the country’s evolving mobility needs efficiently. With a focus on personalizing the guest experience and providing cutting-edge mobility solutions to enrich people’s lives, Toyota has reinforced its commitment to meeting the wider goals of the Saudi Vision 2030 to ensure inclusive and sustainable mobility in Saudi.
Achieving the top honors in the YouGov ranking underscores Abdul Latif Jameel Motors’ value proposition ‘Take on Tomorrow’, which outlines their commitment to empower Saudi audiences with the tools and acumen to take on emerging opportunities and transformations.
Ensuring a digital-first focus, in 2018, Abdul Latif Jameel Motors launched Toyota Saudi Select, an app to connect with guests before their scheduled showroom visits, enabling users to interact digitally with select Toyota car models through an Augmented Reality interface and closely view the interiors and exteriors of their preferred vehicles.
The renowned relationship between Toyota and Abdul Latif Jameel Motors was established nearly 65 years ago. The relationship has grown to become a remarkable automotive force to reckon with in Saudi Arabia. Abdul Latif Jameel Motors is also one of the largest independent distributors of Toyota in the world.
In line with its business philosophy of putting the guest first and its sustained commitment to achieving excellence in its offerings, Abdul Latif Jameel Motors drives the high uptake of Toyota vehicles in the Saudi market through an extensive network of sales and maintenance centers that are strategically located around the country – ensuring the complete peace of mind of Toyota’s guests, wherever they are located.